Creative competition offers a foot in the door at one of Britain’s biggest radio companies.
A radio advertising competition is offering the opportunity for a budding marketeer to get a foot in the door at British media & entertainment group Global.
The creative competition Creating Waves, now in its second year, is offering one lucky winner a work placement at Global, the media & entertainment group which is home to some of the UK’s best loved radio brands including Heart, Capital, Capital XTRA, Classic FM, Smooth, LBC, Radio X and Gold.
The Creating Waves initiative, which asks creative hopefuls to submit a 30-second radio ad script for the chance to further their careers, is run by personal injury advice service National Accident Helpline. The company has partnered this year with Global following the successful launch of the competition in 2015.
Beth Powell, National Accident Helpline’s Marketing Director, will be helping to judge the entries for Creating Waves 2016.
As well as the chance for an internship at Global, the winner will have their script made into a real-life ad for a National Accident Helpline awareness campaign by recording artists at the Global studios. Two runners up will also have their ads made to bolster their portfolios.
Last year’s Creating Waves winner, Michael Kettles, studied Creative Advertising at the University of Huddersfield. He says that winning Creating Waves has been great for his CV.
When asked what advice he would give to this year’s entrants, he said: “Imagine you’re talking to one person, right next to you. Would you scream and shout? Use overly complicated language? Keep it simple, be honest and try to have fun with it.”
You can listen to Michael’s winning ad here: https://www.national-accident-helpline.co.uk/creating-waves/creating-waves-2015
To find out more and enter Creating Waves 2016, visit: https://www.national-accident-helpline.co.uk/creating-waves