Is a career in digital marketing for you? An employer blog post.


By Heather Baker, Founder & CEO, TopLine Communications.

Henry Ford is considered a pioneer of the automotive industry, Mark Zuckerberg forged the way for social media and Bill Gates is certainly one of the most celebrated innovators in computing. Yet who is the definitive forerunner in the digital marketing sphere? The answer is no one…yet. And that’s because this industry is still emerging, which makes it an exciting career choice for any graduate.

But digital marketing is a very broad term and, from the graduates I’ve spoken to, it’s rather hard to understand what a career in digital marketing entails, what skills they’ll need, and how to land that important first role.

What to expect from a career in digital marketing

The great thing about this industry is that it is still possible to forge your own career path. Digital marketing covers online PR, social media, search engine optimisation, online advertising, video production, copywriting, website and app development and email marketing.

As a digital marketing specialist, you will help companies grow by helping them generate leads and make sales. Your typical day could involve researching target audiences to understand where they hang out online and what they care about; developing ideas for campaigns that will really catch their attention; implementing campaigns by designing online ads, writing blog posts, sending out emails; dealing with the media; analysing the success of each campaign and making adjustments.

It’s a great time to choose this career path – you can be really creative in this industry. While some best practices have been developed, there is huge opportunity to try new things and see if they work, which means you can be genuinely part of the evolution of an entirely new discipline.  And if you can get good enough at digital marketing, you will climb the career ladder quickly. There really is a shortage of good people who understand the principles of digital marketing and if you can generate leads online you will be invaluable to any employer.

What skills will I need?

If you are creative and can write that’s a good start. You’ll also need to love technology, as you’ll be using new software tools as they enter the market. While it’s not a firm requirement, if you can use Excel you will be one step ahead of most people in the industry and the ability to analyse data will be invaluable.

To demonstrate your writing potential, I would recommend you get published. Write a blog, contribute to your university newspaper or offer your services as a writer to a student publication. If you can prove that your writing is good enough to be published, you’ll be one step ahead of most people going for the few digital marketing jobs out there.

Secondly, and this is the fun part, get social – use Twitter, Facebook, LinkedIn, Pinterest, Snapchat and Instagram. Show that you love social media and are comfortable using social networks.

If you’re really keen, then you can get yourself Google Analytics and Google Adwords certified. These are self-taught courses, and the exams, offered by Google cost $50 each. As an employer, if I saw a graduate had taken the initiative to pass one of these exams, I would immediately be interested! If you’ve taught yourself to code (you can do this for free on Code Academy) you’ll be gold dust!


This article has been provided by an external organisation – please read our disclaimer

Making the most of work experience with tips for employers

A work experience placement can be a great way to start yourself off on a new career path and offer you an opportunity of future employment in that sector if you approach it in the right way.

To find out what they had to say, please visit the link

The many perks of festival volunteering

It can’t be denied that volunteering experience is an essential and worthy addition to anyone’s CV, especially for graduates.

A recent Timebank survey stated that 73% of employers would recruit a candidate how has volunteered, over one without, while a staggering 94% also believe that volunteering can improve your current skill set.

Of all the volunteering opportunities out there, nothing can compare to being a festival volunteer, With most of the 700+ UK festivals filling their staff positions with volunteers, they need your help now more than ever.

Not only do you get to enjoy the festival outside of your working hours, but with such a variety of festival assistance needed, you could be working in a role that could benefit your future career.

Roles can vary from the traditional stewarding, bar work and wristbanding, right down to site decoration, reception work and behind the scenes work as a runner.

When you’re not enjoying the festival, many volunteers also receive free meals during their shift, as well as separate camping and shower facilities. Working hours can vary from three hours a day to two sets of 12 hour shifts, with some roles requiring your help before or after the festival, meaning you can enjoy the full event in it’s entirety.

There is often no need to worry about missing your favourite bands either, as the friendly nature of the teams means that many will often swap shifts, or work something out accordingly.

Another benefit to festival volunteering is that no past experience is needed, as all staff receive full training, which can be seen as a free and introductory insight into how large and small scale events are run. When future employers see volunteer experience on your CV this shows adaptability and a candidate with a strong sense of team spirit.

To find out more about festival volunteering, including the chance to read testimonials from those who have volunteered in the past, check out the Wikifestivals Volunteer Page.

Wikifestivals is a not for profit organisation that aims to inform young people about how to find permanent or temporary work at festivals.

Teaching Jobs Abroad – Where Can I Teach?

TeacherPort is a free online resource for new university graduates and qualified  teachers to find suitable teaching jobs abroad.

Teaching overseas has becoming a popular career choice not only for qualified teachers interested in gaining international experience, but also for new university graduates with an itch to see the world while also gaining valuable work experience abroad. If you are interested in exploring various teaching jobs abroad, you’ll want to know what your options are and where you should be focusing your search.

The Middle East is known for offering the most lucrative expat packages and also has the highest demand for schoolteachers at present. Saudi Arabia, the UAE, Bahrain and Oman have international and national schools that are seeking qualified teachers on a yearly basis.

With growing economies throughout Asia, countries such as China, Japan, South Korea, Thailand and Vietnam have very reputable international schools with a growing need for teachers. Japan and South Korea have long been popular teaching locations but China has seen a boom in international education in the past decade and Beijing and Shanghai are home to some of the best teaching opportunities in the region.

As a new university graduate with less than 1 year teaching experience, your best bet is to secure a position teaching English abroad in Asia. Many language schools in the Middle East require a minimum of 2 years teaching experience as well as a BA degree and ESL Diploma (TEFL, TESOL or CELTA), so, until you build up your experience and education background, Asia will be a more suitable job market to find your first teaching job abroad.

South Korea continues to have a high need for native English speaking teachers and as long as you hold a valid UK or Ireland passport, and possess a university degree, you already meet the minimum requirements for securing a position. Thailand and Vietnam also offer opportunities for new university graduates, but the teaching market is still maturing and the recruiting practices tend to be conducted mainly for teachers who are currently in these countries (although not exclusively).


If you are interested in learning more about your teaching abroad options, head over to TeacherPort’s free Teaching Abroad Guides. Once you have narrowed down the type of position you would like to pursue, you can find a number of recommended positions found on the Teaching Jobs Abroad section,

Good luck!


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