UROP 2018: Investigating how food packaging influences perceptions

Lauren Quinn

Lauren Quinn with some of the food packaging prototypes she has developed during her UROP project this summer

We have been joined this summer by Part 2 student, Lauren Quinn, who, with funding from the University’s Undergraduate Research Opportunities Programme (UROP), has been working on an exploratory study to investigate how the broad context of food packaging influences people’s use of information about the healthiness of the foods the packs contain. There are many existing studies in this area, largely from researchers in food science. Such studies rely increasingly on digitally presented materials, often presenting specific aspects of food packaging, and typically tracking people’s decisions and response times over many exposures.

In our study we went back to basics, looking at people’s decisions based on prototype, three-dimensional packs, designed by Lauren to reproduce the characteristics of current food packaging. As part of this process Lauren analysed the graphic features of existing packaging to determine how design was used to draw people’s attention to and give signals about pack content non-verbally. In testing people’s decisions using her prototypes Lauren found that they were influenced by the overall pack context, i.e. the type of images and colours used, and also that there were differences in people’s responses according to whether they were asked to make rapid decisions or had more time for consideration.

We are grateful to the volunteers around campus this summer who responded to Lauren’s request to participate in her interviews, and to the University for funding the project.

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Following from Understanding Risk 2018

Iztapalapa Town Hall

Iztapalapa was the focus for the Understanding Risk Forum Pressure Cooker, where interdisciplinary teams worked on scenarios developed by local experts to propose ways of communicating about the natural hazards, including earthquakes and flooding, to which the area is vulnerable.

In follow up to our post on the Understanding Risk Forum in Mexico, where Matthew Lickiss was part of the organising team for a Pressure Cooker  workshop to develop new ways of communicating about risk of and response to natural hazards, we add this link to a write up by Lydia Cuminsky, of Water Youth Network, who led the workshop.

And after a fascinating tour of  Iztapalapa, one of the settings for the hazard scenarios that workshop participants responded to, Matthew has provided some further information and pictures. Local experts, working to build resilience in the area, who had developed the scenarios, with input from local residents, took time to show how they respond to hazards, and are building resilience in the locality.


Iztapalapa, one of the 16 municipalities of Mexico City (CDMX), is vulnerable to multiple environmental hazards, including earthquakes, subsidence, ground fracturing, and flooding. With a population estimated at 1.8 million in 2015, it is the location of 1/5th of the city’s illegal or informal settlements. It has high levels of marginalisation and 38.3% of the population have no access to health care. A new approach to administration, under the slogan Con El Poder de la Gente (With the Power of the People) has been working to increase trust and implement social decision making.

We had the opportunity to visit Iztapalapa and see the systems currently in place to monitor, communicate, and educate about local risks, arriving just after 9am to find that the earthquake warning system had been triggered by a M5.3, earthquake to the south west of CDMX. The system is set to trigger at M5.0 and local people had gathered outside the town hall (although the depth of the earthquake meant that it had little surface effect and had gone entirely unnoticed by us).

We moved immediately to a briefing by Enrique Guevara Ortiz, who demonstrated the earthquake monitoring and reporting systems with the Mexican Seismic Alert System (SASMEX) map, using the event that had just occurred. In addition to monitoring seismic activity through a network of sensors, SASMEX can also broadcast alerts and warnings.

Earthquakes are just one of the risks in Iztapalapa and Luis Eduardo Perez-Ortiz, Director of Civil Protection for the municipality, showed us the busy control room for the Iztapalapa Multiple Early Warning System (SMAT). We saw how WhatsApp groups were used both to communicate with the public (giving information and alerts) and to create a dialogue for people to report potential problems that might exacerbate the risks from natural hazards. For example, subsidence and ground fissures in the area can crack buildings, making them more susceptible to damage in earthquakes, or litter and blocked drains that can aggravate flooding.

A mobile education truck is used to increase awareness of flooding and the SMAT warnings. The truck combines a  classroom with a flood warning system demonstration. A series of posters to accompany these covers six stages of warning and preparation in the event of heavy rains as well as guidance on specific actions, such as taking shelter, keeping drains clear, and preparing emergency bags (see posters here). The aim is to increase understanding and trust in the system by showing its functionality. In simulations, people visiting the bus can decide which warnings they would issue in which conditions, and see how they are implemented.

Iztapalapa mobile education truck

Mobile education truck to build local awareness about local hazards and how to respond

Demonstrator warning system on the education truck

Demonstrator warning system on the education truck for local people to take part in simulations.

We were able to visit the home of Margarita, a local resident. Located on a street especially prone to flooding, with house doors  below the level of the road, her home was being used to trial metal flood barriers that could be fitted into doorways. Her roof was also the site of a couple of the hundreds of SMAT warning speakers used throughout Iztapalapa to broadcast messages (such as those demonstrated on the truck) across the municipality in an emergency.

Overall, SMAT provides a combination of high-tech monitoring equipment, social-media, and community engagement in a system that communicates not just warnings, but which also seeks to contextualise risks for residents.

Thank you to Luis Eduardo Perez-Ortiz, Enrique Guevara Ortiz, and their teams for taking the time to demonstrate their systems.


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Understanding Risk Forum – Mexico City

  Snaps from Matthew Lickiss, from the ice-breaker event for the Risk communication pressure cooker at the World Bank 2018 Understanding Risk Forum in Mexico City. Matthew is a Senior Tutor at the pressure cooker – an interdisciplinary event examining how scientific information and technology can be harnessed to inform local decision making to reduce and manage natural hazard risk. At this ice-breaker, participants were making representations of what risk communication meant to them, as a focus for discussion. Matthew’s involvement in the event stems from CIDR’s work, with University of Reading’s Meteorology and Psychology Departments, in research on the communication or risk and uncertainty (for example mapping volcanic ash for air traffic controllers, and representing soil moisture forecasts for farmers in Northern Ghana).

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Parliamentary event – Designing information for public understanding

Panel session: (left to right) Alison Black, Erik Spiekermann, Barry Sheerman MP, Rachel Cooper OBE, Paul Rodgers

We were delighted by the enthusiastic, capacity attendance on 5 February at a parliamentary event to raise awareness of the importance of designing information for public understanding, and to celebrate our book Information design research and practice. The evening, co-organised with the All Parliamentary Design and Innovation Group, was opened by the Chancellor of the University of Reading, The Right Honourable The Lord Waldegrave of North Hill, and Barry Sheerman MP chaired a lively panel session and discussion (above). Topics ranged from information design that hadn’t worked as intended, through the density of information in legal and regulatory documents, to the use of information design in changing behaviours. The more formal part of the evening was concluded by a presentation from the Dear How to team, Josefina Bravo, Tomoko Furukawa and Sol Kawage, all graduates of our MA Information design course, who are near the close of a year-long challenge to each draw and send to one another a set of non-verbal instructions every week.

Dear How to: (left to right) Tomoko Furukawa, Sol Kawage and Josefina Bravo

We’re grateful to Lord Waldegrave and Barry Sheerman MP, respectively, for hosting and steering us so generously, and to the many parliamentarians, design professionals and researchers, including contributors to our book, who helped make the evening so lively and interesting (more pictures here). We’re looking forward to following up the many new ideas and connections stemming from the event.


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Highlights from student placements

Last year, our graphic communication undergraduate students had the opportunity to undertake some exciting information design placements, including working on an inclusive design research project and designing infographics for the BMJ – (which may be  more familiar to some readers as the British Medical Journal).

We are involved in a cross-disciplinary research project exploring the role of icons in cueing therapy resources for people with aphasia.

Carmen Martínez-Freile explored the appropriateness of different levels of visual complexity in illustrations used in cueing therapy.

Part 3 student, Carmen Martínez-Freile joined our CIDR team to research the role of icons in cueing therapy. Carmen’s research was carried out as part of the University’s undergraduate research opportunities programme (UROP) and a wider research collaboration between Biomedical Engineering, Clinical Language Sciences and Typography & Graphic Communication, which brings together our shared interests in inclusive design and assistive technology. The project is supported by NIHR.

Working with Dr Jeanne-Louise Moys (CIDR), Professor Rachel McCrindle (Biomedical Engineering), Dr Holly Robson (Clinical Language Sciences) and other colleagues, Carmen explored the ways in which different kinds of visualisations might be used in cueing therapy. Carmen’s study explored participants’ preferences for different styles of illustration to help us identify which visual approach to apply to research materials used in assessing the effectiveness of illustrated boards used in cueing therapy. Contrary to existing guidelines, the findings of the focus group suggested that participants preferred simple icon-style illustrations. It is possible that participants’  familiarity with the kinds of icons they see in everyday mobile interfaces is why they found particular icons to be easiest to understand.

Part 2 student, Fenella Astley undertook an information design placement at the BMJ. During her time there, Fenella worked on a number of infographics, including topics such as ‘Faltering Growth’ and ‘World Bank and Financing Global Health’.  She also created a range of other data visualisations for the BMJ, including graphs, charts and forest plots.

Will Stahl-Timmins (BMJ Interactive Data Graphics Designer and a regular guest contributor our undergraduate data visualisation projects) said: “Fenella took on board the house style for infographics incredibly quickly, and having her input allowed us to get further ahead with the infographics schedule than ever before”.

Fenella said: “I particularly enjoyed working within a house style as it gave me an experience in industry which I had never had the opportunity to do before. I also enjoyed working at the BMA house in a professional environment as it gave me an insight into the industry of publishing which I thoroughly enjoyed and would consider as a career in the near future. Working alongside Will meant I learnt a lot during my time there. He gave me helpful advice on the design process, in particular the process of designing infographics. It was also very interesting to attend planning meetings for the journal which gave me a further understanding of the field of publishing.”

Fenella has already applied some of the skills she developed at this internship to her Graphic Communication degree coursework.

We look forward to future collaborations.

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How far has information design infiltrated parliamentary discourse?

Diagram of the ‘English Votes for English Laws’ process

Diagram of the ‘English Votes for English Laws’ process, debated in the House of Commons in 2015 and referred to in the first quotation below

Information design researcher, Karel van der Waarde, whose work has influenced European legislation regarding the design of information communicated in patient information leaflets for packaged medicines, has recently carried out an informal search for references to information design in Hansard, the record of UK parliamentary proceedings. In the last seven years, the word ‘typography’ was not mentioned once. The word ‘diagram’ was mentioned 68 times, although in some cases less positively than others.

Here are some indicative examples.

“Has she had a chance to look at the diagram that the Leader of the House has so helpfully distributed? In box 3, in a circle that is half orange and half green, there is a letter P, which apparently refers to ‘Further Ping Pong, if required’.”   Alex Salmond MP, July 2015

“There was a wonderful diagram of the interconnections between all the new bodies in the health service. It was like Spaghetti Junction.”  Baroness Tonge, February 2012

“That is perhaps because it is quite easy to draw some sort of diagram—an organigram—on a page showing the relationships, but that is not necessarily what real life is like.”   Baroness Hamwee, January 2017

“I cannot help thinking that if a diagram is needed to explain legislation, its supporters are in some sense doomed.”   John Pugh MP, June 2012

The last quotation by John Pugh MP parallels a similarly disparaging comment in 1994 by Betty Boothroyd, the House of Commons Speaker, “I have always believed that all members of this house should be sufficiently articulate to express what they want to say without diagrams” (see post at Macro-typography). It does seem, however, that thinking is moving forward to alternative or complementary ways of presenting information where words alone are difficult to navigate. Karel notes that in many instances where the word ‘diagram’ is used, the speaker is asking for clarification, ‘maybe a diagram would be helpful’.

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Forms design and the history of forms

We are delighted to be able to point you to a video of one of a series of seminars for masters students and postgraduate researchers in the Department of Typography & Graphic Communication. The seminars, covering a range of topics, are given during the academic year by Professor Emeritus Michael Twyman.

This seminar focuses on the design of forms and its history, and draws together the Department’s research interests both in the history of printing and graphic communication and in the design of information for its users. The seminar demonstrates the use of material from collections and archives, which has been a key part of the Department’s approach to teaching and research since the 1970s.

We are grateful to the Friends of the University for funding the preparation of this recording.

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Information design and architecture fight anti-microbial resistance in community pharmacies


A new research project funded by the Arts and Humanities Research Council (AHRC) begins today. Colleagues in Typography, Architecture and Pharmacy at Reading, and in Human Factors at Loughborough, are working with a science communication agency, Design Science and the Day Lewis pharmacy chain to ‘improve the knowledge and understanding of Anti-Microbial Resistance (AMR)’.

The project introduces the idea of ‘persuasive space’ which brings together the use of space in document design and the use of space in interiors (in this case community pharmacies) as mechanisms for engaging people with AMR.

In discussion with pharmacists and clinicians we will select aspects of AMR that are relevant to people’s everyday lives and seek ways for effective explanation, such as

­– How to reduce antibiotic misuse
– How to raise the awareness of handwashing and ensure it is done effectively
– How to help prevent the spread of specific infections, for example, tuberculosis

We look to the past for inspiration, using material from Typography’s world-leading Lettering, Printing and Graphic Design collections. We have been inspired by Otto Neurath’s work using public spaces to engage people with information, including a series of charts about the prevention and treatment of TB for the National Tuberculosis Association in the USA in the 1930s. Nineteenth- and twentieth-century printed ephemera about microbes and hygiene will provide additional routes to understanding past approaches to public engagement with science.

The project has ambitious outputs, including a competition where teams of architects, information designers and pharmacists will work on prototypes for the use of persuasive space in a community pharmacy. The winning solution will be installed in a Day Lewis pharmacy and we will elicit feedback from pharmacy workers and customers. We are also planning an exhibition to display archival material, along with the competition entries.

Information Design and Architecture in Persuasive Pharmacy Space: combating AMR [IDAPPS] is funded by the Arts and Humanities Research Council (AHRC) from November 2017 to December 2018. Contacts: Prof Sue Walker (PI) s.f.walker@reading.ac.uk; Prof Flora Samuel (Co-I) f.b.samuel@reading.ac.uk; Dr Rosemary Lim (Co-I) r.h.m.lim@reading.ac.uk; and Prof Sue Hignett (Co-I) S.M.Hignett@lboro.ac.uk


The charts illustrated above are from the ‘Fighting Tuberculosis’ exhibition produced for The National Tuberculosis Association in the USA in 1938. As well as the design of the charts, Otto Neurath and his team designed the space in which they were to be viewed, and provided guidance on how they should be set out.
Each chart measures 920 x 610 mm.
Otto and Marie Neurath Collection, University of Reading
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Reading and the diverse ways we engage with information

Jeanne-Louise Moys represented CIDR at the recent E-READ ‘Books and screens and the reading brain’ in Vilnius. The conference engaged with an exciting range of research into reading across different platforms, genres and contexts.

As part of the proceedings, Jeanne-Louise co-presented the material design process for her current investigation into eLearning – a collaborative project with Dr Ann Marcus-Quinn (University of Limerick) and Dr Tríona Hourigan (Department of Education and Skills, Ireland). The collaborative project explores ways of designing and testing research materials that are representative of real information and reading contexts rather than artificial ‘laboratory-style ‘experiments.

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Designing for Europe

Information designers, typographers, type designers, and europhiles will be interested in Paul Luna’s talk at ATypI in Montréal last week in which he presented materials from Reading’s archive of the graphic designers, Banks & Miles, whose work included communication design for the, then, European Economic Community, later, the European Union. Paul’s talk draws comparisons with Banks & Miles’ work on the UK Consumer Association’s magazine, Which. In both cases, there was a need to communicate statistical, usually tabular, information clearly, within the constraints of hot metal composition, and while working to ‘furious deadlines’. Paul describes the partnership working between authors, editors, designers and printers that made clear communication possible; in his words, delivering information that was ‘straightforward, clear and pragmatic’.

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