What typography tells readers

Jeanne-Louise Moys will be presenting her research, on how typographic presentation influences readers’ impressions of documents, at the Information Design Conference (London, 12/13 April). Jeanne-Louise will highlight how, even before beginning to read a document, the level of typographic differentiation in it (for example, the degree of difference in style between headings and main text) leads people to make assumptions about document content and how they will engage with it. Her studies used carefully designed test materials to explore the interrelationships between a range of typographic and layout attributes in order to tease out exactly what influences people’s responses.

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