The secret life of wayfinding

Cape sign post 1

The lighter side of wayfinding at Cape Point

Andrew Barker will be talking tomorrow at the Sign Design Society. Andrew, who is a book and information designer, is in the final stages of his postgraduate research in the Department of Typography at Reading. His research examines the different processes of navigation in books, on screen and in the 3-dimensional world. He has run a series of studies looking at people’s wayfinding strategies which he will draw on for his talk. It appears not everyone is as responsive to signs as their designers might wish.

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1 Response to The secret life of wayfinding

  1. Paul says:

    I have attended a presentation by Andrew in the past and I recommend those of you thinking to go to attend if you are a wayfinder like me. Unfortunately I am unable to make it tomorrow but would love to have been there.

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