Technology, Strategy and Business Models Workshop

The latest in the series of ‘Technology, Strategy and Business Models’ workshops was held at Cass Business School, City University London from 2-3 September 2014. Dr. Sunila Lobo presented her work on her thoughts regarding the potential for co-creating and capturing value in the complex business ecosystem of construction megaprojects; so firms in ‘loosely coupled networks can share complex and usually un-codified knowledge and co-evolve their capabilities to create more value and improve efficiency’ (Williamson and De Meyer, 2012). These workshops are organized by the business models group at CENTIVE, Cass Business School and are for junior faculty across Europe to present their work and receive feedback from the community. Senior faculty also present their leading edge work and the sessions are highly interactive. Participants from France, Austria, Switzerland, and the UK attended.

This 2-day workshop was preceded by a meeting called ‘Better Business Models’ on the 1st of September 2014, to update senior faculty on work carried out since the December 2013 conference on Business Models and to discuss next steps regarding research on business models. Dr. Sunila Lobo updated this senior group on work being carried out at the Design Innovation Research Centre, on behalf of Prof. Whyte.

For more information, please contact s.lobo@reading.ac.uk.

ICCCBE Conference

The International Society for Computing in Civil and Building Engineering (ISCCBE) 2014 Conference in conjunction with the 2014 CIB W078 conference has just concluded in Florida, and was attended by Dr Dragana Nikolic and Dr Maxwell Parfitt. ICCCBE is a leading forum in the area of information technology in civil and building engineering. It is organized by the ISCCBE and is run bi-annually.
Dr Parfitt presented his work at the conference on Visualization of Built Environments using a Mobile Immersive Visualization Environment (3D-MOVE).

A video of the presentation can be viewed here.
For more information, please contact Dr Parfitt.

EPSRC Vacation Bursary

Following the success of our summer placement students last year [1] [2] we have recruited another student, through the EPSRC Vacation Bursary program, to help develop software to support user interaction within the Fully Immersive Virtual Environment (the CAVE).

Ed Norman, a 3rd year MEng student studying Artificial Intelligence, will join the Design Innovation Research Centre team for 10 weeks this summer to work on Digital Model Interaction: Towards a virtual reality toolbox for BIM data interaction.

International Workshop on “Visual Decision Practices”, (Loughborough University, 12-14 May)

Within and across organisations, visual tools (e.g., charts, diagrams, models) are being increasingly adopted by managers, policy makers and project teams to inform their decision making. And yet our understanding of the role of visual tools in decision practices is still limited. An international workshop set up by Professor Alberto Franco (Loughborough University) aimed to fill this gap, by drawing on the knowledge, perspectives and experiences of scholars from different disciplines. An attempt was made to leverage insights from disciplines as diverse as strategy as practice, system dynamics, geovisual/geospatial planning, communication research, and operations management. Topics of discussion included, but were not limited to, i) the role of visual tools in the formation of strategy, ii) the use of 3D/4D visualization in design and decision making, and iii) the generation of options through simulation modelling. This workshop laid the foundation for an international research network on visual decision practices, by providing participants with opportunities for learning, networking, and collaborating.

International Workshop on “Giving visual and material forms to ideas, identity and imagination: Architecture, urbanism and sustainable construction” (WU Vienna, 12-13 May 2014)

Along with the diffusion of digital technologies such as Building Information Modelling, architects, urban designers and construction managers are increasingly using visual and material objects to give shape to their ideas, identities, and imaginations of the future. And yet our theoretical understanding is still inadequate to grasp the significance of the visual and material turn, not just in architecture and design but also in management and organization. This workshop sought to advance our understanding of how organizational actors engage with visual and material objects to turn ideas into reality, and to involve audiences in the (de-)construction of such reality. Organized by Renate Meyer, Candace Jones, Eva Boxenbaum and Silvyia Svejenova, the workshop brought together leading scholars sharing an interest in visuality and materiality. An attempt was made to develop novel insights by cutting across theoretical perspectives, and to understand how research in architecture and design could inform theories of organization and management. We joined the debate by presenting the findings of our fieldwork in an architectural practice in London, and by articulating the practices by which professionals use visual objects to construct a “shared vision” across organizational boundaries. A closing panel identified directions for future research on visuality and materiality, suggesting i) to address questions of visibility and invisibility in visual research, ii) to understand the coupling of materiality and symbolism in organizational life, and iii) to develop a more comprehensive methodology of the senses, including not just vision but also smell, taste, and sound.

Great Railway Debate 18 March 2014

Great Railway Debate: How Britain’s railways can meet the needs of the 21st century  – This event, at 6pm on 18 March 2014 at the University of Reading, provides a briefing on the way in which the Railways are changing over the next 10 to 20 years, with the opportunity for the audience to ask questions and to express their own views. Professor Jennifer Whyte will be on the panel to talk about Digital Asset Information, discussing research on managing data from delivery into operations, alongside other speakers Rob Avery, Construction Planner for HS2; Terry Morgan, Chairman of Crossrail, Paul Newman, Network Rail. Chaired by Professor Stuart Green, this is the eighth in a series of similar events covering topics of general interest to both engineers and the general public, organised by the Engineering Institutions in the Thames Valley to demonstrate how engineering is contributing to developments in our railway system that will benefit the travelling public. For further information or to book to attend: http://www.reading.ac.uk/news-and-events/about-event-reg-greatdebate.aspx

BIM Workshop

Leif Granholm, Senior Vice President, Tekla

Leif Granholm, Senior Vice President at Tekla, Finland visited the Design Innovation Research Centre. He has been involved with the development of BIM related software since 1979, when he joined Tekla as Programmer, then IT Manager, Sales Representative, Senior Consultant, Technology Director and Director for both Public Infra and Energy/Utilities Business Areas. He has also worked as Managing Director for the Swedish Subsidiary and been responsible for Tekla’s construction industry business in the Nordic and the Baltic countries. Leif also participates in the planning of Tekla’s BIM strategy, implementation and support. He is Tekla’s strategic level representative in Building SMART and also serves as Trimble corp:s representative in OGC, building SMART alliance and a number of ISO committees.

Leif Granholm met with those staff and students at the University of Reading whose research area is related to BIM and made a presentation on DRUM research project dealing with distributed information management in BIM, and web based BIM.