Award winning British entrepreneur, social campaigner, best-selling author and University of Reading honorary Paul Lindley visited Henley Business School on Whiteknights campus in October earlier this year to provide an excellent lecture on ‘The Huge Power of Thinking Like a Toddler’, echoing his fantastic book he released back in 2017.
Paul spent the hour-long lecture discussing how he believes unlocking our personal potential is not achieved by learning new skills, but by re-discovering old ones – those we all had when we were toddlers. Paul argues that in ‘growing down’ we can be more imaginative, free thinking, playful and self-confident, allowing us to look at our personal, corporate and social challenges in a different, more impactful way.
Paul founded Ella’s Kitchen in 2006 with a mission to improve children’s lives through developing healthy relationships with food. After collaborating with the Knowledge Transfer Centre at University of Reading on three successful Knowledge Transfer Partnerships, and now working on another project, Ella’s Kitchen has become the UK’s largest baby food brand and has sales of over $100M from across 40 countries. As part of the projects, together we have helped tackle the psychology and clinical language of the business, sourcing raw materials without compromising quality, and packaging; all helping the company grow into the incredible success it is today.
The relationship between Ella’s Kitchen and the Knowledge Transfer Centre at the University of Reading is a prime example of collaborations that work, and how the smallest idea can turn into a world-changing innovation. Both parties have benefited from this incredible partnership, and it has been a delight to watch the company continue to reach new heights in the market.
You can still watch Paul’s lecture here.
You can watch and/or read about the collaboration between Ella’s Kitchen at UoR here.
If you’d like to found out how we can help your business grow, click here.