Professor Mike Goodman on the benefits – and drawbacks – of celebrity activism

MikeGoodman_wProfessor Mike Goodman has been quoted by the Christian Science monitor in a recent article examining celebrity activism after Leonardo DiCaprio participated in a White House discussion on climate change. Research suggests that when people are exposed to a celebrity endorsing a cause, their main takeaway may not be the message itself but rather a desire to do more research on the issue themselves, says Mike: “They’re not necessarily picking up what these people say verbatim, but it gets them interested enough that they go out and look for further information.”

Read the article here: http://bit.ly/2dtJKEN