Stereotypes and slaughter: Why are horror films set in the countryside?

Written by Adam Koszary, Project Officer for Our Country Lives.

The Wicker Man (1973)

The Wicker Man (1973)

The countryside is terrifying.

When you’re not being offered as human sacrifice you’re either being forced to knife-fight your own wife and son to the death, getting eaten by the local wildlife or being pushed off a cliff by a psychotic caravaner from Redditch.

Or, at least, this is what the film industry would have you believe. The countryside has often provided fertile ground for all things murderous, horrible and supernatural on the silver screen, playing on the stereotypical urbanite fear of our myth-ridden landscape, where the nearest policeman is a hundred miles away and nobody knows what a cappuccino is.

A man trap in action (MERL/68/95)

A man trap in action (MERL/68/95)

At this time of year there is a predictable crop of Halloween films, but why does the countryside in particular awaken the primeval and the superstitious in us? Here at MERL we’re not short of sinister objects and ghosts of the past – for instance, the Grim Reaper would feel at home in our collection of scythes; our numerous animal (and human) traps have seen countless final squeaks and gasps; smocks and shoes of the long-dead hang hang quietly upstairs; we have slaughter hooks, carcass hangers, guns and docking knives. Even our sickles have seen thousands of tiny deaths in fields of wheat. Our collection reflects how the countryside revolves around death as much as it does around life, and much of the rural economy exploits the life cycle of animals and crops to provide food and clothing for us all.

Apart from this proximity to the life-cycle, another reason could be the pagan heritage of our Celtic fringes which still lingers in both remote communities (The Wicker Man) but also in national traditions (i.e. May Day). There are the practical reasons, such as how it tends to be darker and sparsely populated. In fact there is a unique feeling of isolation in the countryside, keenly felt in a nation where c.90% of people live in cities. Another element is how myth and legend are often rooted in our rural past, be it the derivation of Jack o’ Lanterns from Somerset will o’ the wisps, werewolves in the woods, giants in the mountains or pixies at the bottom of your garden. And of course, there is ‘the other’ – the classic stereotype of people referred to in TV’s League of Gentleman as ‘locals’, who, as you step into a candlelit country pub, turn to stare at you as the needle scratches off a record. It does not matter that these ideas are outdated or untrue, they remain stereotypes to be exploited.

In 'An American Werewolf in London', an American tourist becomes infected by a werewolf in the Yorkshire countryside.

In ‘An American Werewolf in London’, an American tourist becomes infected by a werewolf in the Yorkshire countryside.

Whatever the inspiration for a rural horror film, however, there is usually one common theme: that the stranger, usually an urbanite, ends up dead. Sometimes they don’t deserve it and sometimes they do, but often their death is due to offending the morals or way of life of a rural community (or sometimes vice versa, as in Straw Dogs). This is particularly the truth in newer films such as Sightseers, which exploits this idea of moral killing which lays at the heart of most modern horror films. In place of traditional myth and legend, of hubris and nemesis, we now have the moralising horror movie where protagonists are struck down for their sins. The countryside is seen in some movies as a place where a more enduring idea of right and wrong persists, whether it takes the form of the pagan community of The Wicker Man or a community desperately trying the preserve an imagined way of life, such as in Hot Fuzz.

Scythes were used for harvesting and mowing rather than reaping souls (MERL/68/441)

Scythes were used for harvesting and mowing rather than reaping souls (MERL/68/441)

I would, however, argue that British rural horror films are almost unique; the far more popular and populous American genre is often based on hillbilly brutality, Bigfoot and other myths. The British genre, however, can draw on centuries of rural life, myth and legend that stretch back to the medieval period. At the root of it all, I think, is the idea of the countryside being where you can get ‘back to nature’ or, to put it another way, to return to the savage state of nature. Put on a layer of centuries-old stereotypes, regional rivalry and an increasing disconnect between city and country and we have our modern fear of fields and ‘locals’. Never mind how they bear little relation to reality.

Edward and Tubbs in 'The League of Gentleman' represent an extreme end of a rural stereotype.

Edward and Tubbs in ‘The League of Gentleman’ represent an extreme end of a rural stereotype.

Weekly What’s on: Sat 25 to Fri 31 Oct

 

Archives and texts seminarsArchives and texts seminar series:
Travels in a publisher’s archive: John Murray and nineteenth-century travel publishing
Dr Innes M. Keighren (Geography, Royal Holloway) 
Monday 27 October 
5-6pm 
Conference room, Museum of English Rural Life*

For details of this seminar, read the latest post on the ‘Archives and Texts’ blog

 

A new extension will feature the chance to have your say in current issues, marvel at objects showcasing our technological ingenuity and witness our 1951 Festival of Britain wall hanging. Artist’s Impression (Fabrice Bourrelly/3DW).Our Country Lives display

Saturday 25th to Friday 31st October (Closed Monday 27th)
Normal opening times
Don’t miss the last chance to visit MERL before we close for redevelopment! See a display of plans and pictures of our new galleries, tell us what you’d like to see in the new Museum and garden, and try our image key words activity.

 

Half term family fun!
Saturday 25th to Friday 31st October (Closed Monday 27th)
Normal opening times

 

pumpkin1Pumpkin hunt!

Follow a free pumpkin hunt and receive a chocolate prize!

 

 

 

 

Colouring in activity‘Chocolate box’ make and take

Make and decorate a chocolate box in our free make and take activity.

 

 

 

 

PrintThe Our Country Lives Big Draw

Thursday 30th October
10.00am-11.00am, 11.30am-12.30pm, 1.30pm-2.30pm and 3.00pm-4.00pm

Location*: The Print Studio and room G10, Art Building L04 on the London Road Campus.
*Park and meet at MERL reception and we will walk to The Print Studio together.
£3 per child
Booking required
Suitable for children aged 7+.

Work with University of Reading art students to help make beautiful artwork to decorate hoardings which will be used whilst MERL is closed redevelopment work to take place. During this session, attendees will design large format art inspired by the MERL’s collections using mixed media and the Print studio’s fantastic printing presses.

 

Rural reads library booksRural reads plus

Thursday 30th October
5.30-7pm, free, drop-in
This month we’ll be discussing The Unicorn by Iris Murdoch, the first book inspired by the University’s Special Collections. Read more about why Rural Reads is expanding it’s remit on the website

 

 

 

greenhamCollecting the countryside: 20th century rural cultures
Until October 31st
Temporary exhibition space
Free, drop in, normal museum opening times
Since 2008 the Museum of English Rural Life has been adding even more objects to its collection, with support from the Heritage Lottery Fund’s Collecting Cultures programme, in order to represent each decade of the last century. (Find out more in Curator, Isabel Hughes’ blog post) This exhibition gives a taste of what has been acquired. The exhibition will help the Museum to explore how to incorporate more recent histories and representations of the English countryside into its displays as part of the Our Country Lives project.

Discovering the Landscape #7: Peter Shepheard

This month Peter Shepheard is the subject of our continuing series of blog posts about MERL’s acquisition of the archive and library of the Landscape Institute. Written by Claire Wooldridge, Landscape Institute Library Officer

Illustration by Shepheard, from Barclay-Smith, Woodland Birds (King Penguin no. 74, 1955)

Illustration by Shepheard, from Barclay-Smith, Woodland Birds (King Penguin no. 74, 1955)

 

Sir Peter Shepheard (1913-2002) was an influential architect and landscape architect.  After training at the Liverpool School of Architecture, Shepheard moved to London in 1937.  During WW2, Shepheard served first at the propellant planning department at the Ministry of Supply, on the construction of Royal Ordnance factories.  In 1943 he joined Abercrombie’s staff to work on the Greater London Plan for post-war regeneration and growth in the capital.  Shepheard remained at the Ministry of Town and Country Planning working on early prototypes for the new towns.  He shared a room with Hugh Casson, another significant figure in the field of architecture and design.

 

Shepheard, Modern Gardens (Architectural Press, 1953)

Shepheard, Modern Gardens (Architectural Press, 1953)

Barclay-Smith, (illus by Shepheard), A Book of Ducks (King Penguin no. 195158,

Barclay-Smith, (illus by Shepheard), A Book of Ducks (King Penguin no. 58, 1951)

 

 

 

 

 

 

 

 

 

 

 

 

 

In 1948 Shepheard formed a partnership with Derek Bridgwater and with the addition of Gabriel Espstein and Peter Hunter formed the practice of Shepheard, Epstein and Hunter where he stayed until his retirement in 1989.  Shepheard held high profile positions in professional architectural bodies: serving as president of the Architectural Association, president of the Landscape Institute from 1965-1966 and from 1969-1971 president of RIBA.  He was appointed CBE in 1972 and knighted in 1980. In 2000 he received the Landscape Institute Gold Medal.

Shepheard had a real talent for drawing, illustrating two books on ducks and woodland birds in the King Penguin series.

Nairn, Counter-Attack Against Subtopia (Architectural Press, 1957)

Nairn, Counter-Attack Against Subtopia (Architectural Press, 1957)

Interestingly, these titles are both held in the Printing Collection of the University of Reading’s Special Collections, providing a fascinating link between our MERL and Special Collections.  Shepheard’s beautifully detailed plates from Woodland Birds and the attractive cover of A Book of Ducks can be seen above.

Within our collections we have several books that relate to Shepheard, be they written by him (Modern Gardens, 1953), featuring essays written by him (Counter-attacks against Subtopia, 1957) or about him (Peter Shepheard, (Annabel Downs, ed.), 2003).

The Peter Shepheard archive (currently uncatalogued) contains drawings, photographs, project files, correspondence, personal papers and drawings of nudes and birds.

For more information see:

Archival collection at MERL: AR SHE (currently uncatalogued)

Downs, Annabel (ed.), Peter Shepheard (LDT Monographs no. 4), 2004: MERL LIBRARY–2860-SHE/PET

Nairn, Ian, Counter-attack against subtopia, 1957: MERL LIBRARY OVERSIZE–2870-NAI

Shepheard, Peter, Modern Gardens, 1953: MERL LIBRARY OVERSIZE–4756-SHE

 

Rural Reads review #8: ‘Clay’ by Melissa Harrison

Rob Davies reviews the latest rural read.

clayFor the September meeting, we read Clay by debut author Melissa Harrison. Clay is an unusual novel for Rural Reads because it is set firmly in a city; it is, however, about how people within an urban environment interact with the green spaces available to them. This is a theme we as a group find particularly fascinating, partly because of where we all live, but also because of MERL’s urban location in Reading.

Clay is driven by a loose plot about a group of people who in some way or form have a relationship with a green common within a housing estate. The characters all have varying degrees of interaction and relationships with one another; each of them is missing something from their lives and all are craving friendship and companionship. These characters include a young boy from a disrupted home, an elderly widow, her daughter and her granddaughter, and an Eastern European immigrant who lost his farm and now works in England. Each of these characters has a relationship with the Common, which for each of them is variably a place of peace, adventure, memory and intrigue.
Yet it wasn’t so much the plot that captured our attention as the wonderful nature writing with which Harrison filled the pages.

“Over by the oaks the elegant, sandy feathers of tall oat grass floated above the finer, reddish inflorescence of the common bent below, like the two lengths of pelt on a cat.”

Harrison interweaves the main plot with these beautiful descriptions that add a whole new depth to the novel; this is what really captured our imaginations and also why we consider Clay to be a ‘rural read’!

My first question to the group was “did you enjoy Clay?” and I was answered with a unanimous yes. We all enjoyed the book as a whole, and it was a light read that we were easily absorbed by. We all really enjoyed the way Melissa Harrison wrote about nature, and I would recommend reading her blog Tales of the City where she writes about the diversity of nature found in urban environments.

The new home of our bookclub

The new home of our bookclub

For October 30th we’re reading Unicorn by Iris Murdoch, which marks a change in our reading remit. When the Museum closes at the end of October for work on the Our Country Lives redevelopment to take place, Rural Reads will move to the beautiful Staircase Hall in the Victorian part of our building. Our remit will expand to encompass the varied and vast Special Collections held by the University of Reading. Alongside books themed around the countryside, we will be taking inspiration from the libraries and archives. The depth of these collections means we’re all very excited about where this new reading adventure will lead!

 

 

Dog Carts: Travel in style

Written by Adam Koszary, Project Officer.

In my mind the idea of a dog cart is fairly funny. The idea of, say, a Pug or a French Bulldog pulling along bespoke, miniature carts is absurd, endearing and yet a little unsettling, like performing animals at the zoo.

They are also some of my favourite objects at MERL. Nothing else has confronted me so immediately with its oddity: when did we use dogs as draught animals? Why was that okay? Who made these carts, and who used them?

image

Vincent de Vos – The Dog Cart – Williamson art gallery and museum

It is the ethical issues, however, that I enjoy the most. Why is it one rule for one animal and a different one for another? Docking dog tails is restricted or banned in most countries, but it’s fine for sheep. Is it hypocritical to think of dog carts as cruelty to animals when we still use horses and oxen to pull carts?

 L.M. Frobisher - Belgian Dog Cart - Bushley Museum and Art Gallery

L.M. Frobisher – Belgian Dog Cart – Bushley Museum and Art Gallery

The Victorians were the first to take issue with it, originally banning it in 1839 through the Metropolitan Police Act, which forbade the use of dog carts within fifteen miles of Charing Cross. As well as being thought of as cruel to animals it was thought that overworked dogs were more susceptible to rabies, cases of which did indeed drop by 1841. It was also in that year that dog-carts were banned across the United Kingdom. It did not pass unopposed, although most arguments against it were concerned with the effect it would have on small traders, who used dog carts as a cheaper way of transporting goods. Indeed, some of the opposition ridiculed the ‘trivial’ bill, saying that if small animals should not draw carts then Shetland ponies should also be banned. (And considering that 1841 was the same year in which the Abolition of Slavery Act was passed, they may have had a point.)

image

MERL/63/231

The Act for the prevention of Cruelty to Animals has since been updated without mention of using dogs for draught purposes so I’m not sure if it even is illegal anymore. Perhaps it’s simply because it would be such a rare occurrence for someone in the modern age to construct a cart and conscript a canine that it is pointless to legislate against.

A google, however, reveals that dog carts are still sold in the USA. So if you want to be driven around by a dog for some reason, try there. Just don’t use ours.

image

MERL/63/101 – This one is actually French, so it’s a little strange that we have it..

Project update: Getting closer to closing

written by Alison Hilton, Marketing Officer

When we put the date of our last Saturday’s Our Country Lives project Information Day in the diary way back in the summer, we never imagined that the timing would be so close to the wire. Since receiving the news that we had been successful in our bid to the HLF, colleagues have been working hard to get everything in order and we finally confirmed our ‘Permission to start’ from the HLF on October 2nd, just two days before the event! This meant that we were able to announce on the day that we will be closing on October 31st. This will allow our collections team to start work on packing away the artefacts to keep them safe while the builders are in for the first stage of the project. (In fact, work has already started on dismantling some parts of the galleries.)

So there was a palpable sense of excitement at the Information Day as it finally felt as though we could start the ball rolling. This was the first time that we were able to share visuals of plans for the new galleries with the public and unveil the first two artist impressions. It was actually quite nerve-wracking to be revealing the plans we’ve been working on for so long – and have so much invested in. They’re not all finalised yet, but still…

A new extension will feature the chance to have your say in current issues, marvel at objects showcasing our technological ingenuity and witness our 1951 Festival of Britain wall hanging. Artist’s Impression (Fabrice Bourrelly/3DW).

A new extension will feature the chance to have your say in current issues, marvel at objects showcasing our technological ingenuity and witness our 1951 Festival of Britain wall hanging. Artist’s Impression (Fabrice Bourrelly/3DW).

It was quite a relief in the end, therefore, to hear positive reactions all round, with many visitors expressing their excitement at the prospect of a new MERL. We had quite a diverse audience, with attendees ranging from long-standing local supporters, regular family visitors and first-time visitors, as well as some who happened to be visiting and came across the event by chance, and they were all interested in slightly different aspects of the plans.

The event was originally billed as just an ‘Information Day’ aimed at communicating details of the project, the changes involved and letting people know about the ways they could get involved. As we planned the day, however, we added activities which enabled us to turn it into a bit more of a consultation, a two-way conversation. Our Curator, Isabel Hughes, did give two presentations describing our plans in detail.

Isabel Hughes describing the proposed changes to the galleries

Isabel Hughes describing the proposed changes to the galleries

But we also took the opportunity to seek feedback, involve visitors in some image key-wording and trial an object handling activity (find out about the questions that raised in Greta Bertram’s blog here).

OCL object handling

Jenny showing visitors some lace-making tools

Following on from our recent discussions about perceptions of the countryside at the Berkshire Show, we showed visitors contrasting images of the countryside from our collections, and asked them to choose words to describe what they are about rather than what they are pictures of.

As part of the Countryside21 project, we have been tagging our image collections with these words to help researchers find them more easily. We think that tagging images with keywords relating to concepts and emotions such as ‘hardship’ or ‘freedom’ – what the image is about – will be more interesting and useful than only using descriptive keywords such as ‘cow’, ‘farm’ or ‘labourers’. As well as being an important part of the Countryside21 project, this work will also help us to plan the interpretation for the new galleries by giving us a better understanding of what concepts and stories our photographs can communicate. (Felicity McWilliams, Project Officer, has blogged about ‘aboutness’ here)

Visitors on Saturday thought this picture is about: freedom, childhood

Visitors on Saturday thought this picture is about freedom & childhood

 

Visitors described this picture as being about: hard work

Visitors used words such as ‘back-breaking’, ‘grafter’, & ‘hard work’ to describe this image

It was a very popular activity with all ages, with people seeming to be keen to think about how the images made them feel and record their emotional responses. We’ll be getting children to have a go at this during half term too.

University Archivist, Guy Baxter, explaining the 'Aboutness' idea

University Archivist, Guy Baxter, explaining the idea of ‘aboutness’

Also inspired by our stand at the Berkshire Show, we made the ‘Chocolate Box’ colouring activity available for families; this time, however, located in the temporary exhibition area where the objects collected as part of the Collecting 20C Rural Cultures project, and which were used as inspiration for the drawings of twee countryside scenes, are actually on display. (See it on Pinterest) It was really great to see that the children were genuinely excited to see the Wedgwood plate with the nostalgic Shire horse image, the Lilliput Lane farmhouse, and Norman Neasom watercolour.

Lilliput Lane farm

This is L2013, Bluebell Farm, in the Lilliput Lane collection of country cottages which was available from 1996-99. Our multi-talented Visitor Services Asst Claire, drew a picture of this as an example of a ‘chocolate box’ image for children to colour in

We also took the opportunity to bring down from the mezzanine store a selection of objects to show how the displays will change in the new galleries, such as highlighting the countryside as a place for living as well as a place for working, and using archives and photographs alongside objects to enhance the displays. We plan to move away from a focus on large-scale agricultural machinery and technological change, and instead tell the stories of the people who lived and worked in rural England.

It was really good to have time talk to people individually, explain the proposed changes, and gauge their reactions.  We weren’t recording our conversations formally this time, but it was useful to have some ‘quality time’ with people who were really interested in talking about the future of MERL. We will be looking at ways to carry out formal visitor consultations with our museum designers throughout the closure period.

Isabel Hughes discussing plans with visitors

Isabel Hughes discussing plans with visitors

 

We also asked a few direct questions and provided post-its…

 

OCL questions

 

We are still be interested in hearing your responses to these questions, so feel free to post a comment below…

 

Volunteers’ Voice #15: What is a community?

Rob Davies, Volunteer Coordinator, shares his thoughts on what ‘community’ means to a museum

Last Monday I attended the Sharing Day for Reading Engaged, an Arts Council England project where Reading Museum and the Museum of English Rural Life are collaborating on numerous aspects of our work from retail to volunteering. It was an interesting day where I spoke about the volunteering elements of the project and how volunteers have supported the delivery of some of the project’s aims.

During the day we had a discussion about the idea of community and, more specifically, about what a community is. A community can mean and represent many things, from a community group to a community who all live on the same street. This notion of community got me thinking about our volunteers and how our diverse volunteer team are all part of a community, and indeed how UMASCS as a whole is a community.

Theoretical discussion aside, volunteers and community groups can often go hand in hand. I recruit volunteers through community groups, and even whole community groups often come in to volunteer on particular projects for us. When I was looking to widen our volunteer team to reflect the population of Reading, I looked first at local community groups and spoke to them. At first (although not always) they can be hard to contact or to convince them to be involved with your organisation, but once you have built that relationship it can be overwhelmingly productive and last for a long time.

Our Sewing Bee with the Slough Roots group.

Our Sewing Bee with the Slough Roots group.

At the Museum of English Rural Life we recently worked with ‘Slough Roots.’ Originally, this group was interested in the Museum because of plant cultivation and the varied plants and herbs we have in our garden. We developed this relationship and soon found ourselves working with them on a quilting project, influenced by our extensive collection of fabrics and our large collection of sewing machines. Following on from this, we are about to embark upon another similar project inspired by our fabric collection. Another community group we work with is our local Women’s Institute; the W.I have played an active role in our previous Village Fetes and in the past supported an exhibition at MERL. I have a volunteer who speaks at W.I. meetings about MERL and our Special Collections, and in turn I have recruited many volunteers from the engagement we have them.

Community groups and volunteering can be synonymous and they are never far away from each other. If you work with volunteers you are going to work with your local community and community groups. It is worth keeping in mind, however, that a community can also be on a much larger scale and not just around the corner from you. For us, as a Museum with a national focus, our Director summed it up by stating: ‘The entirety of Rural England is our community.’

Weekly what’s on: 22nd Sept to 5th October

Full details of our events this term can be found on our website, and events in the Our Country Lives programme are listed here

 

BeckettSelfPortraitandChaplinweb597777_36826Samuel Beckett in London – the Murphy Notebooks
Weds 1st to Saturday 4th October

As part of  the University of Reading’s Beckett Week, a celebration of the University’s internationally renowned collection of manuscripts from the Nobel Prize-winning writer will be on show at MERL. The display showcases fascinating items from a key period in the famous author’s life, including the Whoroscope Notebook and the Murphy manuscripts.

 

 

jethro 8 cutout flipToddler Time
Friday 3rd October, 10-11am, £2 per child, drop-in
From this month, Toddler Time will be monthly (first Friday of the month) and we’re moving (find out why) to The Learning Hub at the Institute of Education, right next door to MERL. Please come to MERL (to pay and park as usual) and we’ll go over to the new venue together. We’ll still be enjoying songs, rhymes and stories followed by a craft activity inspired by the Museum’s collections and garden.

 


country lives logoInformation Day,
Saturday 4th October, 2-4pm
Free, drop-in

Come and see the current displays for one last time, learn more about the project, see the first artist impressions of some of the proposed new galleries, and find out how you can get involved…

 

  • Hear a short presentation outlining plans for the new galleries, facilities and activities
  • See artists impressions and initial plans for the new galleries
  • See some of the hidden treasures from the stores which will feature in the new displays
  • Have a go at object handling – an example of the kind of activity which will be available in the new museum
  • Take part in an ‘image keywording’ activity with staff to discuss contrasting images of the countryside & help inform one of the new galleries focussing on percetpions of the countryside (Read this blog post to find out more)
  • Make a chocolate box decorated (as seen at the Berkshire Show!) with nostalgic rural images and see the objects which inspired them
  • Find out about the new Family Forum & Youth Forum and sign up to take part in consultations to have your say in the future of MERL
  • Enjoy delicious tea & cake!

 

greenhamCollecting the countryside: 20th century rural cultures
Until Autumn 2014
Temporary exhibition space
Free, drop in, normal museum opening times
Since 2008 the Museum of English Rural Life has been adding even more objects to its collection, with support from the Heritage Lottery Fund’s Collecting Cultures programme, in order to represent each decade of the last century. (Find out more in Curator, Isabel Hughes’ blog post) This exhibition gives a taste of what has been acquired. The exhibition will help the Museum to explore how to incorporate more recent histories and representations of the English countryside into its displays as part of the Our Country Lives project.

Chocolate box images & perceptions of the countryside

Alison Hilton, Marketing Officer, shows how, with a little bit of research, it is possible to link chocolate and English Rural Life, and invites you to come and talk about your perceptions of the countryside at our first Our Country Lives Information Day on Sat 4th October.

Staff and volunteers spent last weekend on the University of Reading’s chocolate-themed (award-winning!) stand at the Berkshire Show. MERL has been a part of the stand for several years, adding a historical element and a family activity to dairy, bread and fruit themes. After last year’s show, when the other departments involved suggested that the 2014 stand could be on the theme of chocolate, we were worried that we would find it hard to find a link with our collections - not much cocoa is grown in rural England after all! Fortunately, Assistant Curator Ollie Douglas was quick to remind us of the concept of the ‘chocolate box’ image of the countryside.

I’d heard of this term, but had never asked myself why quaint pictures of cute cottages and pretty rural scenes have come to be labelled ‘chocolate box’ images. Preparing our display for the show, colleagues explained all; it appears to be down to Cadburys:

Bournville is a ‘model village’ developed in the late-nineteenth century by the Cadbury family to house the workforce of their chocolate factory. At that time Bournville was on the rural outskirts of Birmingham, though it has now been subsumed by suburban expansion. The Cadbury family believed they had a paternalistic responsibility to provide a healthy and moral rural community for their workers. Families moved from inner-city slums to a planned village with large semi-detached houses, schools, a boating lake and a picturesque cricket pitch next to the factory. This scene was made famous on Cadbury Milk Tray chocolate boxes throughout the 1950s and early 1960s.

The term ‘chocolate box art’ is now often used to refer to such quaint countryside scenes, and the use of this imagery in the arts, entertainment and popular culture is often idealistic and sentimental. Our ideas about the countryside are often influenced by these representations.

Although we don’t actually have one of these chocolate boxes in our collections, we’ve recently deliberately acquired objects, as part of the HLF-funded Collecting 20C Rural Cultures project, which portray this kind of image of the countryside, such as a collection of ‘rural nostalgia’ plates, by Wedgwood…

rural nostalgia plate

The most popular image with visitors on our Berkshire Show stand was this one from a Wedgwood plate

This Cottage Ware tea set from the 1940s, made by Keele Street Pottery of Stoke-on-Trent, captures the quintessential image of the quaint thatched English country cottage. (MERL 2009/52 – 2009/54)

Cottageware teaset (MERL 2009/52 – 2009/54)

1940s Cottage Ware teaset (MERL 2009/52 – 2009/54)

This 120 piece wooden jigsaw puzzle entitled ‘A Cotswold Alley’ was made by Chad Valley, in the 1920s. The jigsaw depicts a classic ‘chocolate box’ cottage scene. (MERL 2008/99/1 – 2008/99/2)

Chad Valley Jigsaw

1920s Chad Valley jigsaw (MERL 2008/99/1 – 2008/99/2)

We copied, traced and reproduced these images for children to colour in on the stand at the show and used them as a starting point for talking about how our perceptions of the countryside are influenced.

Colouring in activity

The working title of one of the new galleries is ‘Rural views and perceptions’. It will tell the stories of the home in the countryside (as a place for both living and working) and the changing nature of crafts. We really want to explore the idea that the popular image of the countryside is part-myth and part-reality, and to consider the contrast between the idea/ideal and reality of living in the countryside, and think about how these ideas have come about.

 

Our ideas about the countryside are often influenced by how rural people and places are represented in the arts and popular culture.  Sometimes we are given a nostalgic sense of a golden rural past, idealising the countryside way of life.

Cottage_and_cat

dx289_0736

 

 

 

 

 

 

 

 

 

 

In contrast, the countryside can also be represented as a remote and frightening wilderness, removed from the rest of society.  Film makers have often portrayed the countryside as a harsh and brutal place, with the quietness seeming sinister rather than peaceful.

For people from more urban backgrounds, the countryside is sometimes seen as a place to retreat at weekends and for holidays, yet for rural dwellers, living and working in the countryside can mean a life of hard labour and sometimes even poverty.

Root harvest in the fens 54_11_11_20

At the Information Day on Saturday 4th October, we’ll be asking visitors to look at contrasting images of life in the countryside from our photographic archives and talk about how they affect their perception of the countryside.

 

Information Day, Saturday 4th October, 2-4pm
Come and see the current displays for one last time, learn more about the project, see the first artist impressions of some of the proposed new galleries, and find out how you can get involved…

  • Hear a short presentation outlining plans for the new galleries, facilities and activities
  • See artists impressions and initial plans for the new galleries
  • See some of the hidden treasures from the stores which will feature in the new displays
  • Have a go at object handling – an example of the kind of activity which will be available in the new museum
  • Take part in an ‘image keywording’ activity with staff to discuss contrasting images of the countryside & help inform one of the new galleries focussing on percetpions of the countryside
  • Make a chocolate box decorated with nostalgic rural images and see the objects which inspired them
  • Find out about the new Family Forum & Youth Forum and sign up to take part in consultations to have your say in the future of MERL
  • Enjoy delicious tea & cake!

 

A Take on Teen Twitter Takeover Day

Teen Twitter Takeover Day – Wednesday 27th August, written by Chloe

On Wednesday 27th August I took part, on behalf of MERL, in ‘Teen Twitter Takeover Day’. Organised by Kids in Museums, this was a day designed to promote their national Takeover Day in November, by having teenagers take over the Twitter accounts of museums and related organisations.

To introduce myself, my name is Chloe, and I first came to the museum in summer 2012 after having completed my GCSEs. I knew it was going to be a long summer break, and wanted to do something worthwhile with at least some of it! My favourite subject was (and still is!) history, so I thought it would be a good idea to see a real world application of this. Since I knew I liked museums, what better way to do so than to find out a bit more about how they are run and the different jobs involved? I had a lovely few days at MERL, and admittedly was slightly surprised by how interesting I found the subject of rural life, something I’d never thought about in great depth before. I thought the museum was brilliant, with really interesting exhibits, and great fun events.

After that, I was very grateful to be asked to come back and help at events like Apple Day and the Village Fete, and since then have been returning in school holidays for such events, as well as craft workshops – equally fun for me and the children I attempt to help with their various activities, I think! In October I’m off to start university, but hope to keep returning to the museum when I can. I always have a great time when I visit, especially because everyone I meet is unfailingly welcoming, kind and helpful. So, when asked if I would like to take over the MERL Twitter account for the day, I jumped at the chance!

The day itself began with me successfully navigating various technological barriers with the help of Tom, the marketing intern, in order to log into the MERL Twitter account. Once there, I set about introducing myself, trying to summarise all the information above (1390 characters) in a couple of 140 character tweets!

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After a coffee break, I followed the example of other Teen Tweeters and showed the world of twitter my face, in the form of my favourite part of the museum…

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I wasn’t lying, I really have always loved dressing up, so finding my favourite part of the museum was embarrassingly easy!

All jokes aside, during the day I also tweeted about the Youth Forum that MERL are launching on Takeover Day in November. Having read up on various sources of information about this before the Twitter Takeover, I knew it was important to spread awareness about it, and twitter is undoubtedly a great way to spread information amongst young people, as well I know. For most of my peers, twitter is the way we keep up to date constantly throughout the day – not only with each other, but also with world news and events. It has infiltrated media outside of its own zone even, with ‘hashtag’ becoming part of spoken language for many. As such, this was clearly a great opportunity for the museum to attract attention to the Youth Forum. Keeping within the 140 character limit proved difficult, but I managed to keep my descriptions concise and direct anyone interested to sources of further information, rather than overload their timelines with a long string of tweets about it!

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On the subject of youth groups, I took the chance to ask other teen tweeters about their experiences and what they advised for a youth group, with some interesting responses.

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By late afternoon I felt I had tweeted about everything I needed to, and enjoyed some great interactions with other participants. I had a lovely day and was really impressed by how connected and engaged museums are with social media and its power. As a follower of MERL on twitter (of course!) I know they are well versed in the importance of social media for reaching wider audiences, and hopefully this can be used in the future to further encourage young people to visit the museum and get involved in the Youth Forum. Thanks MERL for a great opportunity, I thoroughly enjoyed spending my day on twitter, as many a teenager would!

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