Suttons in World War I

This, the centenary year of the First World War, has heightened many people’s awareness and understanding of the conflict. The anniversary has also been an opportunity for us to delve into our collections, looking to see what they tell us about the contemporary reactions to World War One. This fascinating extract is just one of those that has been discovered:

Extract from a leaflet in the 1915 Suttons Seed Catalogue (TR SUT P2/A75)

To Our Customers

The stupendous conflict in which almost the whole of Europe is engaged, and the constant vicissitudes of the war, have dwarfed many features of every-day life which under normal conditions would demand attention …business must be carried on in as complete a manner as circumstances will permit, and in no section of trade is this more true than in the case of the great industry with which our House has been so prominently identified for more than a century.

The immense importance of producing home foodstuff of all kinds, on as extensive a scale as possible, was realised at the outset and large quantities of vegetable seeds were supplied by us to clients throughout the kingdom in August last [1914?]

Economy with efficiency has been the basis upon which our vast business has been built up, and in compiling our catalogue for 1915 we have endeavoured to keep the cost of seeds as low as is consistent with that efficiency which is essential.  It is perhaps unnecessary to remind our patrons that ‘cheap seeds’ are invariably the dearer in the end.

Photograph of premises adapted for use by troops as recreation rooms.

TR SUT_P2_A75_01

Suttons Seeds roll of honour (TR SUT P2/A76)

TR SUT_P2_A76_roll of honour_01

For more information on the Sutton Seeds collections please click here.

For information on events which are taking place as part of our commemorations of the First World War, including details on our fascinating seminar series, please see MERL Seminars: The Great War and the countryside and Special events 2014.

Zoe Watson

Project Manager/Project Archivist, Reading Connections