The BBCDebate: absentees more influential?

Last night the BBC aired its debate of the challengers, as it put it, with leaders of the five opposition parties squaring up to each other. Prime Minister David Cameron and Deputy Prime Minister Nick Clegg did not participate, and the latter was at pains to point out that he wasn’t even invited.

There’s little doubt this wasn’t the biggest Twitter event of the election campaign, but nonetheless well over a thousand tweets per minute were recorded, and in total we collected 151,417 tweets surrounding the event. Most activity, understandably, came towards the end of the debate as each politician tried to leave viewers with their version of events:

Number of tweets per minute

The spike towards the end could perhaps be explained away by the three “major” parties going into spinning overdrive as the debate closed; this seems clearer looking at the numbers of tweets per party:

Number of tweets per party

The second Ukip spike, just after 8:30pm, appears to coincide with Nigel Farage’s attack on the audience both in the studio and at home, while nearer 9pm is when the debate moved to immigration; at this point Ukip were getting more than twice as many mentions on Twitter as any other party.

As Sylvia outlined in our last post after the seven-way debate, we’ve created out own sentiment index, and below we plot the index for each of the parties, including the two not participating in the debate:

Sentiment during #BBCDebate

 

What is perhaps most notable is that the index with the biggest range is the Conservative one, despite David Cameron not participating; just before 9, not long after the question on defence, Conservative sentiment is at rock bottom, but just before the end of the debate (perhaps co-ordinated?), Tory sentiment is soaring, although in the final minute Labour’s sentiment is almost identical. The SNP, widely noted for their social media campaigning, also show a late burst, although Sturgeon’s somewhat disappointing final comments appear reflected in the last minute tail off in sentiment.

Overall it’s clear that very little is clear regarding who “won” last night, and whether indeed it was one of the two parties that didn’t participate – at least in the televised debate…