‘Pretty curious’ campaign draws criticism

Lisa Lodwick has highlighted the recent discussion on Twitter surrounding EDF Energy and their #prettycurious campaign. Thank you Lisa!

 

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Published on 1st October in Nature, Chris Woolston explores the differing points of view, and why this campaign has generated so much controversy.

‘Scientists generally laud attempts to get more young people interested in careers in science, technology, engineering and medicine (STEM). But an initiative to encourage girls to study science — launched by EDF Energy, a London-based power company— has met much scepticism and ridicule online, mostly because of the campaign’s name: ‘Pretty Curious’.

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