Museum of English Rural Life

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By Adam Koszary, Museums and Special Collections Services

The tweet sent from The MERL account that went viral

look at this absolute unit.

Our tweet from the Museum of Rural English Life account was a simple enough command. It accompanied a black and white photo of an Exmoor Horn aged ram found in the archives of the museum, located on the University of Reading’s London Road campus.

But this tweet had a satisfying pay-off. One day on, our Twitter followers had increased by more than 50% – 16,000 and counting – and the tweet itself had surpassed 68,000 likes and 20,000 retweets.

This is not normal for The MERL twitter account, in case you haven’t guessed.

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