Part 3 Typography students en route to Ravensburg
Erasmus-supported Teaching Fellow, Sara Chapman and nine of our Part 3s spent Week 6 in Duale Hochschule Baden-Württemberg (DHBW) in the mediaeval town of Ravensburg, Germany.
Students from both Reading and Ravensburg were working on the same ‘New Blood’ briefs from the D&AD 2017 competition.
Everyone enjoyed a very creative, inspiring and positive week away, during which both students and teachers were able to share skills and approaches.
After an intensive week working together in the shared studio space — sometimes up to ten hours a day — each student made a short presentation to the group about their project.
Students from Reading found that the Ravensburg emphasis on idea generation and conceptual thinking generated some unusual responses. Solutions tended to include a wider variety of multi-media outputs such sculpture, installation, and film making, as well as graphics. In comparison, the Reading approach was more pragmatic and decisive; we have a tendency to identify problems quickly, and use quite tight processes to solve them.
Whilst the Department has enjoyed an individual student exchange relationship with Ravensburg for some years, this was a new development in that a greater number of students could experience a short time in Germany, that complimented their degree studies. We hope to invite German students on a return trip, and also to repeat the collaboration in Spring 2018.
We are grateful for the support from the Ernest Hoch fund for covering the students’ competition entry fees and IMAGINE for covering the students’ travel costs.
Visiting student Gabriela Lyrio Assreuy (far right) joined design studio Soapbox for her summer placement. Gabriela is pictured here with Soapbox’s team of Reading alumni from our BA and MA programmes (from left to right): Žiga Kropivišek, Megan Weston, Francesca Romano and Rachel Bray. Photo: Cormac Bakewell
Our Part 2 visiting student, Gabriela Lyrio Assreuy is spending her summer enjoying a stimulating, two-month placement at Soapbox. The London-based studio specialises in design that ‘helps leading policy, research and advocacy organisations to communicate their ideas’ and is the home to a number of Typography alumni from our BA and MA programmes (see pic).
Gabriela says: ‘At Soapbox I’m having the opportunity to watch closely how a successful design studio is run and how to deal with real demands, clients and timelines. Besides that, I have been able to work alongside other designers in different sorts of projects mostly permeating print design, such as publication design, infographics, branding. From typesetting to creative design processes, I am putting my abilities to practice and gaining new valuable skills and knowledge that will be essential to build a successful career.’
Soapbox designer and MAID alumnus, Žiga Kropivšek commented: ‘Introducing new colleagues to the work process is always a struggle, that is why working with Gabriela has been such a delight. She was very quick to learn all the tricks and, coming from Reading, we knew she would have a sharp eye for typographic detail. It has been very valuable for our company that we could entrust her with more complex jobs so quickly and her ambitiousness and creativity surprise us again and again.’
Gabriela is a visiting student from Brazil. She has spent this year at Reading as part of the Ciência sem Fronteiras (Science without Borders) scheme. Since 2013–4,Typography & Graphic Communication have hosted three visiting students as part of this scheme. It’s been great having Gabriela in our part 2 cohort and we wish her well as she returns to her studies in Brazil.