Tag: marketing

How to get a job in PPC marketing

PPC: Girl on chair

Considering a career in PPC marketing?  Here’s what you need to know, plus five tips to ace the interview! I have interviewed several candidates straight out of University looking for an entry-level job in PPC marketing. I’ve interviewed the good, the bad, and the unprepared. I’ve interviewed candidates who I thought they may have had …

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How to get into advertising and marketing

City illuminated by adverts

Finding Success in Advertising/Marketing There is a general misconception of what ‘advertising’ in its entirety is. Adverting isn’t just print, billboards and tv; it’s not even simply visual for that matter. Advertising is the process of aligning an offering with a market, whatever the medium or channel one might use.   There are so many …

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What You Won’t Learn in University About a Career in Digital Marketing

Strategy written on arm holding tool

Unlike most industries, digital marketing simply didn’t exist before the early 1990s. Hard to believe, isn’t it? Yet more people than ever are eyebrow-deep in this thriving beast and actively dive-bombing into a career in digital marketing – and having a blast, we might add. But – yes, there’s always a but – there are …

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Explore careers in journalism

If you’re a confident communicator, can work under pressure and enjoy engaging an audience then maybe you’ve considered a career in journalism? From broadcast journalism to newspaper, magazine and online, each platform offers a wide range of opportunities to graduates who can demonstrate the skills, determination and commitment. To secure a graduate role in this …

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Explore careers in PR

            Have you considered a career in public relations (PR)? Public relations is about managing reputation. A career in PR involves gaining understanding and support for your clients, as well as trying to influence opinion and behaviour. You’ll use all forms of media and communication to build and maintain goodwill. …

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