This month, we are welcoming Keith Tam to the Department, who is joining us as the new Director for the MA in Information Design and the MA in Creative Enterprise programmes. We are very excited about Keith’s arrival. He has extensive experience in the teaching, research and practice of graphic communication. Also, apart from his MA in the University of Reading, Keith has lived, studied and worked in Canada and Hong Kong.
Keith has a long-standing relationship with the Department. He graduated from the MA in Typeface Design in 2002. The typeface he designed, Arrival, is used in the university’s wayfinding system.
In recent years, Keith developed a new four-year BA Communication Design programme at the Hong Kong Polytechnic University, where he also founded the Information Design Lab. In the new BA programme, Keith introduced typography and information design as important components, and also introduced a user-centred approach to communication design.
Keith’s main research focus is multilingual typography. He is currently looking at how readers with different bilingual proficiencies search for information and form impressions of bilingual documents.
We wish Keith the best in the new academic year ahead!
