New leadership for Information Design Association

Andrew (far right) and Sue (far left) with colleagues at Information Design Conference 2007

Andrew Boag and Sue Walker have been elected Co-Chairs of the Information Design Association (IDA).

Andrew Boag is founder and Director of the information design company BoagMcCann (formerly Boag Associates). He has practiced as an information designer for over 25 years – directing projects for private and public sector clients, both nationally and internationally.

Sue Walker is Professor of Typography at the University of Reading and a key member of the Centre for Information Design Research. For many years she practised as an information designer in the Reading-based consultancy, Text Matters, before embarking on a full-time academic career in the late 1990s.

The Co-Chairs will be supported by an enlarged Committee and a number of sub-groups, and it is hoped that this re-organisation will help to extend the reach of the IDA.

Sue Walker said:  ‘I am delighted to be taking on the role of Co-Chair and to be working with Andrew Boag and other members of the Committee. Andrew and I represent the practitioner and academic perspectives on information design respectively, and we hope that this will make the IDA accessible to people from both communities’.

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Information Design Conference 2012

Soldiers assemble in front of the Elephant of the Bastille

Breaks at last week’s Information Design Conference were enlivened by a grandstand view of the film set for Les Miserables. The conference itself needed no enlivening with papers spanning wide-ranging topics such as public communication of the impact of education on social mobility in Mexico, through the design of forms and reports for the 2011 Indian Census, right down to the detail of button placement on interactive forms. Themes included design for transport and wayfinding, design in health care, the challenges of data visualisation and historical perspectives on information design.

This last theme yielded some delightful perspectives on the work of information designers. Pia Pedersen, in a talk on the ground-breaking exhibition work of Marie Neurath in the 1940s, quoted a less than positive reaction ‘These charts just aren’t the sort scientists prepare’ and Sue Perks referred to the description of designers working on the New Exhibition Scheme for the Science Museum in the 1970s as ‘…pure tasteless communicators’. It seems that clear communication still faces some barriers in technical disciplines: in his description of studies to test the efficacy of different map orientations in navigation Thomas Porathe noted ‘Real mariners never turn the map upside down’.

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Information Design to combat TB

Today is World TB Day, intended to raise awareness of TB as a modern problem in the developed as well as the developing world. It’s on the rise in urban areas, particularly among communities living in poor housing conditions. Our Department holds a collection of TB education materials, produced for the American TB Association during the 1930s and 40s, in the Otto and Marie Neurath Isotype Collection (see an example above). We are beginning to look at the relevance of the Isotype approach to communicating health information today.

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Designing for pain assessment

Alison Black will be presenting a recent project, on the design pain assessment tools, at the Information Design Conference (London, 12/13 April). The project focuses on eliciting information about pain from people with dementia, who often find it hard to explain their experience. Alison and students, Sarah Barker and Clare Leake, have worked with nurses and psychiatrists at the Royal Berkshire Hospital. The hospital’s goal is to ensure accurate prescription of pain relief medication as part of the process of avoiding the use of anti-psychotic drugs, which is one of the aims of the Department of Health’s Dementia Strategy.

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What typography tells readers

Jeanne-Louise Moys will be presenting her research, on how typographic presentation influences readers’ impressions of documents, at the Information Design Conference (London, 12/13 April). Jeanne-Louise will highlight how, even before beginning to read a document, the level of typographic differentiation in it (for example, the degree of difference in style between headings and main text) leads people to make assumptions about document content and how they will engage with it. Her studies used carefully designed test materials to explore the interrelationships between a range of typographic and layout attributes in order to tease out exactly what influences people’s responses.

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