Digital Development Forum Programme Autumn Term (2011-2012)

We are delighted to announce the
Digital Development Forum Programme Autumn Term (2011-2012)
Please book your sessions via CSTD (these are primarily aimed at staff)

Workshop
CMS Audio Workshop for publishing audio files onto CMS pages : Paul Janota, ITS
Monday 12 September 14.00-16.00
CMS Audio Workshop to enable users to: upload audio files for transcoding to the appropriate format (mp3); use the CMS Audio tag to place the transcoded audio files on the CMS web pages; understand the importance of describing each audio file using metadata so that it can be found easily by search engines; work out which web pages are best for showing the audio file; use appropriate links to and from the audio file to maximise engagement; place appropriate images (e.g. of the presenter) next to the audio file.

DIAL
Drop in and Learn ‘one to one’ session : Digital Development Team
Thursday 15 September 16.00-16.45 (1 space remaining)
Are you planning a new web site?…or re-developing and existing site? Have you ever wondered…Is anyone looking at the content I’m publishing? How can I make sure it’s worth the time I’m spending on it? Where can I pick up tips on how to create engaging copy, good layout, great images, and quality audio and video? What do I need to know about other channels, such as mobile, HTML newsletters, YouTube, Facebook, or Twitter? How do I find out about how I should use all the available systems and technologies, such as CMS, Wikis, etc? Who do I talk to if I’ve got a fantastic new idea, a proposal, or some important feedback?

Workshop
Facebook for Student Recruitment: the essentials : Dan Barcroft, Senior Student Recruitment Manager
Tuesday 27 September 14.00-16.00
Understand how to set up an account, what information to provide and how to protect your privacy, finding your way around and choosing your picture. The writing’s on the wall – Understand how to communicate effectively via Facebook with ‘friends’ and ‘fans’ and why it’s important to do it correctly. I ‘like’ Photos, Groups and Pages – Understand how Facebook operates as an interactive community and how to produce/use its tool and features for your own use.
This session will be suitable for you if you have never used, have only used on occasion or don’t feel fully confident in using Facebook.

DIAL
Drop in and Learn ‘one to one’ session : Digital Development Team
Tuesday 27 September (full)
As above

Presentation
How to choose which channels work best for your chosen audiences : Helen Setchell, Head of Web and New Media
Wednesday 12 October 12.00- 13.00 followed by a simple sandwich lunch and a chance to network.
Learn about some of the different channel strategies; Find out how using audiences’ preferred channels can deliver strategic objectives

Workshop
How to Tweet. What to Tweet. What not to Tweet – Twitter for beginners : Becki Rassell, Communications Officer
Weds 9 November 10.00-12.00
Thoughts in 140 characters; Who will I be?; Who am I talking for? What am I saying – content, style and voice; The techie bits – (choosing browser, logging on, private/public, following); Hands on and examples of good practice.
This session is meant for people who are new to Twitter and haven’t got an account, or have one but haven’t tweeted more than a few times, and are intending to tweet on behalf of their area of the University or as an academic.

Workshop
Google Analytics : Helen Setchell, Head of Web and New Media
Wednesday 16 November 10.00-12.00
Find out how to gain insights into your website traffic and analyse your traffic data so that you can strengthen your marketing initiatives and create higher converting websites.

DIAL
Drop in and Learn ‘one to one’ session : Digital Development Team
Monday 21 November 14.00-17.00 (45 mins appts)
As above

Workshop
Twitter advanced : Becki Rassell, Communications Officer
Wednesday 23 November 2011 10.00-12.00
Who am I talking to; Broadcasting, narrow casting and conversing; Tweeting when out and about; Hash tags; Searching and feeds; Groups; Twetiquete; Case studies
This session will be suitable for you if you have a basic understanding of Twitter and have used your own account for at least a few weeks, but are interested in enhancing your presence and would like to develop your skills.

Presentation
Designing your web content for an inclusive experience : Andrew Owen, Digital Design Officer
Tuesday 6 December 12.00 followed by a simple sandwich lunch and a chance to network
Explore the importance of creating an accessible web site, and how it will make your content more findable and useable.

Workshop
Facebook for Student Recruitment: advanced : Dan Barcroft, Senior Student Recruitment Manager
Thursday 8 December 14.00-16.00
Tell me what you want to know – Understand how to gauge what your fans and friends want from you, interpreting feedback and available statistical information and also the many ways you can communicate your messages in a social media community friendly way. Facebook innit?! – Understand how to use appropriate tone and language in order to communicate effectively with your audience, but also taking into account University brand guidelines, in addition to maintaining privacy protection for you as a user. Facebook on the go – Exploration of Facebook usage and the mobile/smartphone market and also understand how to tailor and adapt your Facebook presence for this medium. Join Facebook with the world – Understand how to successfully join your Facebook presence with other social media outlets and gain awareness of how you are able to make Facebook work harder for you in managing your total social media presence. It pays to ‘like’ me – An exploration of Facebook advertising as a marketing tool and how to practically set up a meaningful and successful advert, as well as how to interpret statistical information from your campaign and evaluate it in terms of return on investment.

DIAL
Drop in and Learn ‘one to one’ session : Digital Development Team
Wednesday 14 December 10.00-13.00 (45 mins appts)
As above

About Shirley Williams

Shirley Williams is a National Teaching Fellow and Professor of Learning Technologies at the University of Reading. She is involved in a number of research projects related to learning technologies, communities, social networks, Digital identity and knowledge transfer. She also enjoys reading and cooking.
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