Measures of impact – a top ten for museums

I’m sitting in a meeting room at Kew evaluating the role of the Global Biodiversity Information Facility and listening to a talk on making data sticky by Rod Page.  His thesis is that data are only valuable if there are identifiers to link them together.  One of his examples was Museum-Analytics.org which assesses the impact of museum collections based on their online profile. The measures are very web-based citing web site impact, Facebook friends and Twitter followers as major ways of generating league tables.  The Museum of Modern Art in New York tops many tables and has more than a million followers on Facebook and Twitter.  This really stresses that online presence is becoming the new reality and that we need to ensure our staff and students have a strong and positive online presence if Reading University is to stay at the top table when it comes to student recruitment and grant income on top of delivering an international standard education for our students.

About Alastair Culham

A professional botanist and biologist with an interest in promoting biological knowledge and awareness to all.
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