IDEASFEST 2021

The annual IDEAFEST Student Business Idea Competition is one of the highlights of the year for any students with an interest in some day starting their own business. IDEAFEST is led by Henley Centre for Entrepreneurship as a contest for all students across the University of Reading and Henley Business School, with the goal of finding the student with the best idea for a business – this year from over 20 applications just six student teams have been chosen for the IDEAFEST Final 2021, where they will pitch their business idea to a panel of judges for the chance of winning up to £1,000!

This year’s finalists come from a range of sectors and feature both undergraduate and postgraduate students. The teams are as follows:

– Alva Power, founded by MSc Management student Daniel Rickards. Alva Power is an environmentally focused business that works to repurpose electric vehicle batteries into green energy systems.
– Cheers Beers, founded by BA Business and Management Kam Sharahi. Cheers Beers is a company that works with micro-breweries to deliver craft beer and also offers virtual and in person tasting sessions.
– CryptoBusy, founded by BA Entrepreneurship and Management student Josh Moden. CryptoBusy is a start-up that teaches people how to trade and invest in cryptocurrency.
– MochiPops, founded by MSc Real Estate student Charlotte Beswick. MochiPops is an ice-cream business that specialises in vegan gelato.
– ProppedUp, founded by BA Entrepreneurship student Kevin Hayes. ProppedUp is a real estate start-up that allows customers to invest in shares of buy-to-let student properties without the large capital needed to become a landlord.
– Wardrobe, founded by BA International Management and Business Administration student Nadia Onyeje. Wardrobe is an app that analyses a consumer’s current wardrobe and acts as a personal stylist by recommending clothing and accessories similar to the consumer’s taste.

The IDEAFEST Final takes place on Wednesday 28 April, 2:00pm. It will be held online via Microsoft Teams and all University of Reading and Henley Business School staff, students and alumni are welcome to be part of the audience to hear the business ideas and gain an insight into what goes into pitching for funding. If you wish to be part of the audience on the day, register here.

In addition to the £1,000 prize for first place, the IDEAFEST finalists also have the opportunity to win a further £1,000 for the ‘Best Innovative Business Idea’ category and £3,000 for the ‘Best Business Idea for China’ category, along with professional mentoring from business experts.

If you’re interested in finding out more about IDEAFEST, go to our website.  Dates for IDEAFEST 2022 will be announced in late 2021 and no prior experience is necessary to enter IDEAFEST; all students need is a genuine drive to develop a business idea, so be sure to stay tuned for the chance to make the first steps towards turning your business idea into a reality.

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