Dr Peter Coe has written a chapter entitled ‘A comparative analysis of the treatment of corporate reputation in Australia and the UK’ for Professor András Koltay’s and Dr Paul Wragg’s edited collection Comparative Privacy and Defamation which has been published by Edward Elgar Publishing. The chapter critically analyses the Australian restriction on companies pursuing defamation claims, compared to the UK position, in which companies have a stronger, albeit imperfect right. It argues that both jurisdictions undervalue the significance of corporate reputation and its importance in the global economy.