In an article posted today on the BBC News website, Gianna Palmer explores the impact of the book ‘Lean In’ – http://www.bbc.co.uk/news/business-31727796
‘On Thursday, Leanin.org, Sandberg’s non-profit organisation, launched its latest public awareness campaign, Lean In Together, or #LeanInTogether as it’s being known, in partnership with basketball organisations the NBA and WNBA. The campaign is focused on men’s roles in reaching gender equality.
‘Lean In was published two years ago this month. Sandberg, Facebook’s chief operating officer, describes it as “sort of a feminist manifesto”. The original book has sold over 2.25 million copies worldwide. A newer edition, Lean In For Graduates, came out last April.
“The catchphrase of ‘lean in’ – that has gone global,” says Astrid Henry, a professor of gender studies at Grinnell College, Iowa. She describes Sandberg as an enormously successful modern spokesperson for feminism: “Her influence and her visibility at this moment can’t be overestimated.”
Have you read ‘Lean In?’ What do you think?