As Felicity is busy working on other things this week, I thought I would attempt to write a post about the use of QR codes at the I Spy the Countryside exhibition at the Museum of East Anglian Life (MEAL) in Stowmarket, which we visited last week. Being a bit of a technophobe, this post won’t dwell too much on the technical issues related to using QR codes.
The exhibition was installed in two rooms in the newly-opened Abbots Hall at MEAL. The frequent use of QR codes was one of the first things we noticed when looking around Abbots Hall, and there were also several in the exhibition. Having given quite a bit of thought to the use of QR codes over the past few months, we were interested to see how they were being used at MEAL.
So, what did the QR codes in I Spy the Countryside point to? Most of them pointed to videos relating to the objects they were positioned next to, such as the trailer for the film Withnail and I next to the film poster, and a clip from the first episode of The Darling Buds of May next to a blazer worn by David Jason as Pop Larkin in the TV series. What was perhaps most intriguing was the QR code next to the Introductory Panel linking to an I Spy the Countryside Spotify playlist. Unfortunately I didn’t have any 3G signal at MEAL so I took photos of all the QR codes, uploaded them to the computer and have been scanning the codes back in the office (where 3G/wireless signal is also pretty unreliable).
This was very different from the way we’ve tried to use QR codes at MERL, which link back to the online catalogue to provide more information about the objects displayed in a particular case in the gallery. Having not been able to access the content while at MEAL, I can’t really tell how the use of QR codes affected my experience of the exhibition, but it did make me think. Would watching videos/listening to music have enhanced my experience of the exhibition? How would it have affected my understanding of the objects on display? Would I have spent more time watching/listening to things rather than looking at the objects – and does that matter? Would I have enjoyed the videos/music more or less if I watched/listened to them while looking at the exhibition rather than at home? How were the QR codes intended to be used? Are people without smartphones/QR readers missing out? How was the content chosen for the QR codes, and who chose it? Are the QR codes checked regularly to ensure that the content hasn’t been removed from the internet (as videos are often take down due to copyright issues)? Does this technology enable new interactions between the museum and the visitor – e.g. could the playlist be changed each month in response to suggestions from visitors (visitors were able to make suggestions for contemporary collecting)? How many people have been using the QR codes and what has the response been?
There’s certainly a lot to think about when using QR codes in museums, and perhaps we should be experimenting with different types of content at MERL. If you’ve visited I Spy the Countryside, what did you think of the QR codes? Would you like to see them used at MERL and, if so, how?
Lots of interesting questions raised!
It is difficult to decide whether to use QR codes or not. They’re wonderful little bits of technology but it’s important not to alientate people who don’t have smart phones.
For I Spy The Countryside we decided not to use QR codes to add extra text but to link to things that we were unable to put in the exhibition in any other way. This was particularily important for the film/television posters and costume as without footage of the film/programme they’re representing they lack real context.
Any other thoughts welcome!