By Adam Koszary, Museums and Special Collections Services
look at this absolute unit.
Our tweet from the Museum of Rural English Life account was a simple enough command. It accompanied a black and white photo of an Exmoor Horn aged ram found in the archives of the museum, located on the University of Reading’s London Road campus.
But this tweet had a satisfying pay-off. One day on, our Twitter followers had increased by more than 50% – 16,000 and counting – and the tweet itself had surpassed 68,000 likes and 20,000 retweets.
This is not normal for The MERL twitter account, in case you haven’t guessed.