Possible variations include:
Allow your players to give a 30 second verbal summary of the blog entry based on the headline they choose (a ‘sales pitch’)
Use the same basic game mechanics, but play as a play-by-email game. This gives players longer to think about what they want to post, but runs the risk of ‘stalling’ if one player forgets to take their turn for a while.
For the more adult audiences, it has been suggested this could be adapted as a drinking game. It would be interesting to see what the outputs are like if anyone decides to try this (probably best not to post them on this site though – by email will be fine!)