Part 3 branding project

Students present a brand proposal for Friends of Hlekweni, fundraising charity for training and education organisation in Hlekweni, Zimbabwe.

Students present a brand proposal for Friends of Hlekweni, fundraising charity for training and education organisation in Hlekweni, Zimbabwe.

Coinciding with a celebration of the work of Ken Garland and in the spirit of the First Things First manifesto, Part 3 students took on five not-for-profits and social enterprises to ‘brand’ as their last project of Part 3. Thirty-seven students worked for five clients: Charmian Allright from The Luton Hoo Childrens’ Book Festival, Don Rowe from Friends of Hlekweni — a charity fundraising for the Quaker Training Centre in Hlekweni, Zimbabwe, Nikandre Kopke from Mazímas — a roaming restaurant to showcase the cuisine of socially marginalised women, Lucy Colbeck and Owen Everett from Watford Food Revolution — a food coop campaigning for the benefits of local food, and Simon Chapman from Notmymum.com — a student accommodation swap.

The project lasts for four weeks, and brings together skills learned over three years. It is an opportunity to work on a relatively open brief from a real client, in any direction that students think appropriate, and plays to their particular interest or skill areas — for instance, the Childrens’ Book Festival inspired students to make their own illustrations, one of the Mazímas groups made a bespoke typeface, one of the Watford Food Revolution made their own video, and one of the Notmymum.com groups coded their own interfaces for a website and app. More images of their work here.

Students present branding proposal for Mazímas, together from scratch, roaming restaurant to showcase the cuisine of socially marginalised women.

Students present branding proposal for Mazímas, roaming restaurant to showcase the cuisine of socially marginalised wome