Design is not a matter of surface appearance

Typography supports the Design Commission’s launch on 13 March 2013 of Restarting Britain 2: Design and Public Services, and strongly endorses its opening statement: ‘Design is integral to the DNA of each and every public service. Design is not a matter of surface appearance.’

Prof Sue Walker, who contributed written evidence to the Commission, has also been invited to become a member of the Associate Parliamentary Design and Innovation Group (APDIG) to highlight existing work in the design research field that has not yet been exploited by policy makers and those in government, to point to design research as an untapped resource for policy makers. The group will report to a parliamentary seminar in June.

APDIG brings together colleagues from universities recognised for excellent and relevant design research. Information design research has much to offer government and public services through its user-centred and often collaborative methods, as well as through research outcomes that inform the presentation of complex material, in print and online.

An example of research-led information design is the Centre for Information Design Research’s work for the Behavioural Insights Team, a group of economists and psychologists working within the Cabinet Office, to help with a trial they are running to support unemployed people looking for work. Earlier this week the forms were shown in the Independent in a piece describing the impact made during testing.