Book design was of paramount importance in developing the format of Ladybird books as we now know them. Indeed, as the exhibition reveals, the format and size of these volumes was determined by a desire to be economical and to get the most out of cutting a single sheet of paper without wastage. We have on display an uncut printer’s sheet from a Ladybird book that helps to illustrate this point, as well as detailed discussion of the design of Ladybird books, which has been provided by our colleague Professor Sue Walker of the Department of Typography and Graphic Communication.
Ladybird books and the complexities of their design history notwithstanding, we have had our own design challenges in the course of planning and developing the exhibition itself. Our collaborator and consultant in this venture has been Mark Meredith of Waysgoose Design, whose vibrant and lively artwork has invigorated our ideas and helped render them presentable and visually appealing, as can be seen by his design for the exhibition poster (click to download here).
Mark is himself a graduate of the Department of Typography and Graphic Communication and was at one time taught by Sue Walker. He also worked for her for a number of years after graduating. It is nice to see them both working on this project. Mark also managed to find time to get married whilst (seemingly simultaneously) finishing off amendments to the designs he had produced for this display, which just goes to show what talent and ability he has.
Congratulations and thanks are therefore due to both Mark Meredith and to Sue Walker for their contributions towards and commitment to this exhibition. Like the classic and well-loved look of the Ladybird book, this exhibtion wouldn’t be what it has become without the design and the authorship that lies behind it!