Google’s PlayBooks application features a new typeface family by Type-Together, which was founded by Reading alumni Veronika Burian and José Scaglione. The brief for the new typeface demanded an outstanding reading experience across a wide range of devices and high resolution screens utilising different rendering technologies. Furthermore, the new typeface family was expected to avoid conventions for e-Readers that have roots in the lower resolutions of earlier devices, and demonstrate how e-Readers could provide a typographic environment comparable to printed pages.
The typeface, called Literata, not only had to define a distinct visual identity for Google’s native app, but achieve this across the three scripts required for pan-european coverage. Fellow MATD alumna Irene Vlachou worked on the Greek character set, with support from Gerry Leonidas. Images of the typeface are available on Flickr.