Finding the right job in today’s competitive market can feel like a challenge, especially when so many roles (around 70%) aren’t even advertised. While applying for listed jobs is the norm, sending speculative applications—where you reach out to companies that aren’t actively hiring—can help you uncover opportunities you might otherwise miss. Here’s how to make the most of this approach.

Why bother with speculative applications?

Speculative applications can be a game-changer for a few key reasons:

1. Access to the hidden job market: Many roles aren’t advertised. By reaching out first, you can get your foot in the door before a job even goes public.
2. Show off your initiative: Employers love proactive candidates. A speculative application shows you’re enthusiastic, motivated, and genuinely interested in their company.
3. Tailored opportunities: When you apply speculatively, you can customise your application to highlight how your skills align with the company’s needs, making you stand out as a perfect fit.

Doing your homework: Where to apply

The success of a speculative application depends on solid research. Here’s how to get started:

1. Know the industry: Focus on industries that match your skills and career goals. Dive into industry reports, trade publications, professional bodies and news to identify key players and up-and-coming companies. The more you know, the better your chances of finding the right fit.
2. Network, network, network: Use your professional network, including LinkedIn, to discover potential employers. Attend industry events, webinars, and conferences to grow your connections and gather useful insights.
3. Check out company websites and social media: Explore company websites and social profiles to understand their values, culture, and projects. This will help you tailor your application to their specific needs.

Making contact: Who to reach out to and how

Once you’ve got a list of potential employers, it’s time to reach out:

1. Identify key contacts: Use your network or LinkedIn to find the right person to contact, like hiring managers, department heads, or team leaders.
2. Personalise your outreach: Send a personalised email or LinkedIn message introducing yourself, explaining why you’re interested in the company, and highlighting how your skills and experience align with their needs. Keep it concise and professional.
3. Follow-up: If you don’t hear back within a couple of weeks, send a polite follow-up message. Persistence can pay off!

Be strategic

A speculative application should be as polished and professional as any other job application. Keep these tips in mind:

1. Timing matters: Be mindful of when you send your application. Avoid weekends and holidays when people might not be checking their inboxes.
2. Quality over quantity: Focus on sending a few well-researched and tailored applications rather than blasting out a generic one to many companies.
3. Stay organised: Keep track of where and when you’ve applied, who you contacted, and any follow-up actions. This will help you stay on top of things and avoid any mix-ups.

Final thoughts

Speculative job applications are a proactive way to discover new opportunities and show off your enthusiasm and initiative. By doing thorough research, making strategic contacts, crafting compelling applications, and following up effectively, you can open doors to exciting career opportunities. So, why not give it a try? You never know where it might lead!

Need help with networking, speculative applications, or anything else career-related? Book a session with one of our Careers Consultants—we’re here to help!

This post is based on an event run as part of the Alumni Careers Summer series, check out the events we have coming up!

 

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Vicki Aldmington, Careers Consultant