Students present a brand proposal for Friends of Hlekweni, fundraising charity for training and education organisation in Hlekweni, Zimbabwe.

Coinciding with a celebration of the work of Ken Garland and in the spirit of the First Things First manifesto, Part 3 students took on five not-for-profits and social enterprises to ‘brand’ as their last project of Part 3. Thirty-seven students worked for five clients: Charmian Allright from The Luton Hoo Childrens’ Book Festival, Don Rowe from Friends of Hlekweni — a charity fundraising for the Quaker Training Centre in Hlekweni, Zimbabwe, Nikandre Kopke from Mazímas — a roaming restaurant to showcase the cuisine of socially marginalised women, Lucy Colbeck and Owen Everett from Watford Food Revolution — a food coop campaigning for the benefits of local food, and Simon Chapman from Notmymum.com — a student accommodation swap.

The project lasts for four weeks, and brings together skills learned over three years. It is an opportunity to work on a relatively open brief from a real client, in any direction that students think appropriate, and plays to their particular interest or skill areas — for instance, the Childrens’ Book Festival inspired students to make their own illustrations, one of the Mazímas groups made a bespoke typeface, one of the Watford Food Revolution made their own video, and one of the Notmymum.com groups coded their own interfaces for a website and app. More images of their work here.

Students present branding proposal for Mazímas, roaming restaurant to showcase the cuisine of socially marginalised wome