Postgraduate Taught Open Day Thursday 14 November 2013

MA Book Design
MA Information Design
MA Typeface Design
MA(Res) Typography & Graphic Communication

We will be holding a Postgraduate Open Day at the Department of Typography & Graphic Communication on Thursday 14 November 2013. The day is primarily aimed at students who are interested in pursuing a Masters degree with us.

The itinerary for the day is as below:

• 10.30 Coffee
• 10.45 Introduction to the Department
• 11.00 Information sessions on MA programmes
• 13:00 Opportunity to sit in on a seminar

Please email Zoe Ryan if you are interested in attending, or if you have any questions.

Exhibiting Aspen

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Aspen, described in the 1960s as ‘the first three-dimensional magazine’, was produced in California and published in New York on an irregular schedule from 1965 to 1971. Many leading figures in contemporary North American and European art and cultural criticism were involved in its production as editors, designers or contributors and this, along with its unique format, has contributed to its art historical importance and continued relevance to contemporary art and design practices of today. Rather than bound printed pages, Aspen was issued in a customized box or folder containing a wide range of items including posters, postcards, tickets, booklets, reels of Super-8 movie film and ‘flexi disc’ phonographic recordings. These different published formats turned the magazine into a space where artists were able to move outside the gallery and engage with a broader social and political sphere. As the magazine’s editor Phyllis Johnson put it: ‘Aspen presents actual works of art! Exactly as the artist created them. In exactly the medium s/he created them for.’ Few complete sets of Aspen remain and this exhibition provides a rare opportunity to see items from across all ten issues as well as many important individual pieces which have acquired specific art historical and cultural significance.

Hosted by the Department of Typography & Graphic Communication from 18 June – 2 July 2013 (Monday–Friday / 9am– 5pm). This joint exhibition by the Department of Art and the Department of Typography has been curated and designed by MA Book Designer Lisa Stephanides. The exhibition is supported by the Arts Committee at the University of Reading. We would like to extend our thanks to Professor Alun Rowlands from the University of Reading’s Department of Art for his generosity and support in the loan of this collection.

Design is not a matter of surface appearance

Typography supports the Design Commission’s launch on 13 March 2013 of Restarting Britain 2: Design and Public Services, and strongly endorses its opening statement: ‘Design is integral to the DNA of each and every public service. Design is not a matter of surface appearance.’

Prof Sue Walker, who contributed written evidence to the Commission, has also been invited to become a member of the Associate Parliamentary Design and Innovation Group (APDIG) to highlight existing work in the design research field that has not yet been exploited by policy makers and those in government, to point to design research as an untapped resource for policy makers. The group will report to a parliamentary seminar in June.

APDIG brings together colleagues from universities recognised for excellent and relevant design research. Information design research has much to offer government and public services through its user-centred and often collaborative methods, as well as through research outcomes that inform the presentation of complex material, in print and online.

An example of research-led information design is the Centre for Information Design Research’s work for the Behavioural Insights Team, a group of economists and psychologists working within the Cabinet Office, to help with a trial they are running to support unemployed people looking for work. Earlier this week the forms were shown in the Independent in a piece describing the impact made during testing.

 

Students and industry (2)

Existing OUP designs







This week saw the launch of an exciting new project for Part 2 students in collaboration with Oxford University Press. OUP Education Division’s head of schools design Kate Kunac-Tabinor and designer Fiona MacColl have provided realistic briefs for innovative new covers for Keystage 3 textbooks in Science, English, and French, and they explained the design commissioning process to students on the Editorial Design module as part of the project launch. They’ll be returning to Reading at the end of term to see the results …

Supporting design studies in the EBacc

Include design

We are the first institution, with Goldsmiths, to support the campaign to include design in the English Baccalaureate (EBacc), a proposed new qualification. Currently, the EBacc will require pupils to achieve a certificate in five subject areas: maths, English, sciences, languages (ancient and modern) and humanities (defined as only history or geography). This formulation has been widely criticised for its exclusion of creative subjects, and sparked a widely supported campaign to include design in the core subjects of the qualification. The list of organisations and companies backing the campaign reads like a roster of design excellence, across the sector.

The case for design’s contribution to the economy was recently made by the Design Commission’s Restarting Britain: Design Education and Growth report, supported by the Design Council and other organisations. Its text makes a strong case for the contribution of the creative sector to the UK economy in terms of GDP, employment, and innovation. In particular, it highlights design’s role in inter-disciplinary skills that are essential for innovation and enterprise. Design is an enabling sector, without which many seemingly unrelated industries cannot function effectively: for example, advances in science rely on design for their commercial application, and successful differentiation. For Typography’s point of view, this is especially pertinent in a global market where using textual and visual information in meaningful ways is increasingly the product itself, separate from any rendering environments.

You can add your support to the campaign here.

 

Typewriters: ‘new technology’ for everyday use

 

The wonderful exhibition of typewriters and related ephemera currently on display in Typography’s exhibition area made me look again through my collection of early typing manuals.

Re-reading some of these it is clear that this new technology took quite a bit of getting used to. Pitman’s typewriter manual, first published in 1893, included a ‘specimen of typewriting illustrating, perhaps in an exaggerated form, most of the errors and irregularities to be found in unskilled work’.

The specimen is accompanied by a detailed narrative that draws attention to the defects and how they might be rectified, including irregularity of impression, irregularity of spacing, unevenness at the beginning of paragraphs, unevenness of spacing between lines and slovenliness. There are solutions to working with a limited character set, and examples of changes in language and the use of graphic conventions.

The section ‘Misuse of certain characters’, for example, discusses the use of wrong characters for the figures 1 and 0, and that the former is often written with the capital ‘I’ and the latter with the small-letter ‘o’. It goes on:
‘As the keyboards of machines are but rarely furnished with a complete set of numerical characters, the capital I very naturally suggests itself to the beginner as the best character for the representation of the figure 1, and he sometimes goes on using it for this purpose long after he has become proficient. The lower-case l [el] should be used for this purpose.’

The ‘&’  is mentioned as another character subject to misuse, often substituted for the word ‘and’ whereas it should be reserved for two ‘special cases’: in combination with ‘c’ in ‘&c’ for ‘etcetera’; and in the name of companies as Brown, Smith & Robertson. The solidus ‘/’ is described as ‘properly the sign for shillings, though it may, perhaps, be legitimately used in one or two combinations like o/o for per cent, B/L for Bill of Lading, a/c for account’. An example of its misuse is 4/10/10 for 4 October 1910.

Later typing manuals didn’t need to include examples of poor typing. Instead, as well as technical skills and keyboard practice, they provided instruction on detailed and complex matters of visual organisation. Some of the ‘rules’ for setting things out derived from printers’ and publishers’ house style manuals, but many of the conventions prescribed were determined by the limitations of the machine.

Reading types in Oxford English dictionaries

Parable type in the New Oxford Dictionary of English

Many of the various printed editions of Oxford dictionaries are now typeset principally in Parable, a typeface designed by Christopher Burke, Research Fellow in the Department. These include the Concise, Compact, Paperback, Pocket, Little, and Colour Oxford Dictionary as well as the Oxford Paperback Thesaurus. Parable is also used effectively in the Oxford Dictionary of English (pictured) – a hefty hardback representing contemporary usage – for the entry texts, alongside Frutiger and Argo (designed by our Visiting Professor, Gerard Unger).

Christopher designed Parable between 1996 and 2002, specifically for use at small typesizes in books such as dictionaries and bibles. It was introduced into the Oxford dictionary range in 2004 by OUP designer Michael Johnson (also an alumnus of the department) when he was redesigning the Concise Oxford Dictionary. At Michael’s request, Christopher designed an alternative italic ampersand especially for the entry ‘ampersand’, because the dictionary’s editors were uncomfortable with Parable’s Granjonesque one. (See more about this here.)

The material book: Reading’s ‘prestigious MA in Book Design’ in the news

Kathryn Hughes’ article for the Guardian highlights the continued interest in the book as a material object alongside the advent of Kindles, Sony readers and iPads and discusses some connections between traditional methods and new technologies as featured on the MA Book Design programme at Reading.

http://www.guardian.co.uk/books/2011/dec/02/beautiful-book-covers